COCA-COLA is evaluating Formula One as a sponsorship platform, a top marketer for the soft drinks giant has confirmed. Scott McCune, VP, global partnerships and experiential marketing for The Coca-Cola Company, says there is genuine interest from the Atlanta-based company in the F1 opportunity. And, if given the green light, it will be a Coca-Cola sub-brand that leads the charge into new sponsorship territory.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here