TAIWANESE MOBILE handset maker HTC had a triple helping of good news this week. First numbers emerged from Asia showing net profits doubled in the first quarter of 2011 on the back of strong sales of its own brand of smartphones. Then news reports in the UK indicated that the brand was fast taking over from Blackberry as handset of choice among tech-hungry teens. Finally Mark Cavendish notched up his maiden win in stage 5 of the Tour de France putting the HTC Highroad team on all the back pages of the newspapers. Contrast this to Sky who, despite a first stage win of their own with Edvald Boassen Hargen in a Team Sky jersey, suffered brand damage from the massive fallout of the News of the World phone hacking scandal and the surprise closure of the Murdoch-owned paper.
Good week, bad week: contrasting fortunes for HTC and Sky
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