IN RELEASING STELLAR results for 2010 adidas pointed to the impact of the World Cup which propelled sales to a whopping €12bn. Net profits were up 131% for the year showing just how important sport’s major events are to the apparel industry. Despite a lack of a football World Cup in 2011 the company is still forecasting sales increases of around 7% and profit growth of 10-15%. Growth is expected on the back of “rising consumer confidence and faster-growing emerging markets” which should offset rises in the costs of raw materials. - 3/3/2011
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