Fifa World Cup 2022
Germany ranks first for kit supply and training kit sponsorship deals at Qatar 2022
The German Football Federation (DFB) has the highest value major sponsorships at the 2022 World Cup
The DFB’s combined kit supplier and main sponsorship rights are worth $79.2
Fifa generates $1.74bn in sponsorship income over 2019-22 cycle
Analysis by SportBusiness Sponsorship indicates Fifa has generated around $1.74bn (€1.67bn) in sponsorship income during its four-year sales cycle, culminating with the current World Cup in Qatar, a more than 4.6-per-cent increase from the previous four-year period when it generated $1.66bn from the sale of its sponsorship rights.