Activations
Cricket activation round-up (2/3)
KFC launches 'Buckethead' campaign with the Big Bash League and Cricket Australia
Asics takes over from adidas at IAAF, quits US marathons
After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.