Tennis
Generali serves up Swiss Tennis renewal
Insurance company Generali has extended and expanded its sponsorship deal with Swiss Tennis, the sport’s governing body in the country.
Title sponsor extends with German WTA event
German financial services company Nürnberger Versicherungsgruppe has renewed its title sponsorship of Women’s Tennis Association event the Nuremberg Cup.
ATP’s Geneva Open banks title sponsor
Organisers of the Geneva Open men’s tennis tournament have confirmed that financial services company Banque Éric Sturdza will serve as the event’s title sponsor from next year.
ITF breaks new ground with first betting partner
The International Tennis Federation (ITF) will see annual sponsorship revenues reach an historic high next year thanks, in part, to the signing of a first ever betting partner, the online operator Betway.
LTA toasts new wine partner
Global wine business Accolade Wines has entered into a partnership with the Lawn Tennis Association, the governing body for tennis in the UK.
ITF serves renewal with main partner BNP Paribas
The International Tennis Federation has extended its long-term association with French financial services company BNP Paribas, its main partner.
Betway adds Davis Cup to ITF partnership
Betting and gaming company Betway has been named an international sponsor of the Davis Cup and Fed Cup, the flagship men’s and women’s national team tournaments of the International Tennis Federation.
ATP lands upgrade as Emirates becomes new premier partner
The Emirates airline has penned a long-term deal to become the premier partner of the ATP World Tour, the top professional men’s tennis tour.
Qatar Airways returns to back IPTL
The International Premier Tennis League (IPTL) has entered into a new three-year partnership with Qatar’s national carrier Qatar Airways.
Blackmores give Australian Open’s commercial portfolio a healthy outlook
Health products manufacturer Blackmores has signed on as a new partner for the Australian Open tennis grand slam tournament.
IPTL’s Singapore Slammers secure title sponsor
International Premier Tennis League franchise the Singapore Slammers has named property developer OUE as its new title sponsor.
Lavazza adds Australian Open to grand slam set
Italian coffee products manufacturer Lavazza has become the first food and beverages company to partner each of the four tennis grand slams after agreeing a deal with the Australian Open.
Peugeot gears up new global ATP partnership
The Association of Tennis Professionals, which operates the top professional men’s tennis tour, has signed a new global partnership with automotive manufacturer Peugeot.
William Hill claims landmark partnership with Australian Open
Tennis grand slam the Australian Open has agreed a first-of-its-kind partnership with bookmaker William Hill.
Rio Open calls back main sponsor for 2016 event
The Rio Open ATP men’s and WTA women’s tennis tournament has extended its sponsorship deal with telecommunications company Claro.
WTA secures title sponsor for new Elite Trophy
Huajin Securities, a Shanghai-based brokerage firm, will title sponsor the inaugural Elite Trophy tennis tournament in Zhuhai, the Women’s Tennis Association has confirmed.
Australian Open strings up with Yonex
The Australian Open tennis tournament has named Japanese sports equipment manufacturer Yonex as a new commercial partner.
Ricoh: Client engagement key to B2B marketing strategy
Japanese technology company Ricoh operates a wide ranging sponsorship portfolio focusing on B2B client experiences and engaging with its target demographic of customers.