Softball
Dick’s Sporting Goods partners with Perfect Game
American retailer Dick's Sporting Goods has parented with Perfect Game, the world’s largest baseball and softball scouting service, to make the chain the title sponsor at the 20th annual All-American C…
Rawlings set to acquire Easton, form larger baseball equipment supplier
Deal to create dominant entity in youth and recreational levels of play
Athletes Unlimited secures RSN distribution deal, Topps partnership
Women’s sports league developer Athletes Unlimited is expanding its reach and visibility by securing a distribution deal with three regional sports networks for its 2020 softball season.
MLB backs US softball team’s pre-Olympic tour
Major League Baseball has been unveiled as the official presenting sponsor of the United States’ women’s softball team’s upcoming training tour ahead of the 2020 Tokyo Olympic Games.
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Softball world champions secure ‘game changing’ deal
Softball New Zealand has announced a “game changing” sponsorship deal for home building company Golden Homes to assume naming rights to its men’s national team, the sport’s reigning world champion.