Padel

Ronni Hartvig, CMO for Swedish gambling firm Betsson, describes the rationale for the company's recent sponsorship deals with Inter Milan, Boca Juniors and Premier Padel.

Swedish gambling platform Betsson has expanded on its already significant presence in padel via a global deal with Premier Padel

Endeavor-owned agency WME Sports has launched a padel talent representation group and signed the world's top-ranked player, Arturo Coello

Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services

Padel’s new Hexagon Cup event has recruited the Professional Triathletes Organisation’s chief marketing officer Tim Godfrey as strategic adviser.

Dubai-based logistics company DP World has expanded its presence in sport sponsorship by acquiring the title rights to the 2022 World Padel Championship

Premier Padel, the new global padel tour run by the International Padel Federation (FIP) and backed by players body the Professional Padel Association (PPA) and Qatar Sports Investments (QSI), has appointed…

Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…