Padel
Betsson supports Italy launch and Latam operation through Inter deal
Ronni Hartvig, CMO for Swedish gambling firm Betsson, describes the rationale for the company's recent sponsorship deals with Inter Milan, Boca Juniors and Premier Padel.
Betsson furthers padel presence with Premier deal
Swedish gambling platform Betsson has expanded on its already significant presence in padel via a global deal with Premier Padel
WME Sports launches padel group, signs world No. 1 Coello
Endeavor-owned agency WME Sports has launched a padel talent representation group and signed the world's top-ranked player, Arturo Coello
Premier Padel lands Red Bull in four-year broadcast, sponsorship tie-up
Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services
Godfrey swaps PTO for Hexagon Cup commercial role
Padel’s new Hexagon Cup event has recruited the Professional Triathletes Organisation’s chief marketing officer Tim Godfrey as strategic adviser.
DP World to title sponsor 2022 World Padel Championship
Dubai-based logistics company DP World has expanded its presence in sport sponsorship by acquiring the title rights to the 2022 World Padel Championship
Premier Padel appoints Octagon to market Madrid event
Premier Padel, the new global padel tour run by the International Padel Federation (FIP) and backed by players body the Professional Padel Association (PPA) and Qatar Sports Investments (QSI), has appointed…
Broadcast coverage up for Premier Padel, Greenweez signs as Paris Major sponsor
Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…