NFL
NFL UK signs lead partner deal with IG
Pact arrives in advance of first of three league games this season in London
Apple gains sponsorship rights to Super Bowl Halftime Show
League completes five-year agreement with technology giant
OrthoVirginia gains naming rights to Commanders training facility
OrthoVirginia, the Richmond, Virginia-based orthopedic care provider, has secured the naming rights to the Washington Commanders' training facility in a 10-year deal.
NFL Jets expand UK reach with Charles Tyrwhitt partnership
The National Football League's New York Jets are looking to expand their reach in the United Kingdom by securing a multiyear partnership with London-based, transatlantic menswear brand Charles Tyrwhitt
NFL UK signs up Experience Kissimmee as travel sponsor
The National Football League (NFL) UK has announced a new sponsorship deal with a Florida-based tourism board ahead of the NFL London Games
Hulu+ Live TV becomes first media sponsor of NFL Tuesday Night Gaming
Streaming platform Hulu + Live TV has been signed up as a media sponsor of NFL Tuesday Night Gaming (NFL TNG) by gaming entertainment company Enthusiast Gaming
Raiders sign first Mexico-based commercial partner
The National Football League's Las Vegas Raiders have secured a partnership with Mexican low-cost airline Viva Aerobus, marking the team's first commercial partnership in the country
Birch lands UK head of sponsorship role for Jacksonville Jaguars and Fulham
Sponsorship sales executive Henry Birch has taken on a new role as head of sponsorship UK for the NFL’s Jacksonville Jaguars and Premier League club Fulham.
Cincinnati Bengals secure Paycor naming rights deal
The Cincinnati Bengals will now play at Paycor Stadium after the National Football League team secured a long-term naming rights deal with Cincinnati, Ohio-based human capital management software company…
NFL coaching headsets to be sponsorless during 2022 season
The headsets worn on the sidelines by National Football League coaches will not have any sponsorship logos on them for the 2022 season after American audio equipment company Bose called time on its deal…
Bengals poised to land naming rights deal for Paul Brown Stadium
The National Football League's Cincinnati Bengals are reportedly poised to announce a landmark naming rights deal for Paul Brown Stadium
DKB named presenting partner of NFL games in Germany
Financial services group Deutsche Kreditbank (DKB) has signed on as an official partner of the National Football League in Germany and presenting partner of the American football league’s first regular-season g…
Molson Coors to run Super Bowl ad after A-B ends exclusivity
American brewing company Molson Coors will return to Super Bowl advertising in 2023, after Anheuser-Busch InBev recently called time on its run as the exclusive alcohol advertiser for the National Football …
Steelers ‘poised’ to announce new stadium naming rights partner
American food company Kraft Heinz has reportedly called time on its long-running stadium naming rights partnership with the National Football League’s Pittsburgh Steelers.
Chiefs partner with Sportfive to grow Germany presence
The National Football League's Kansas City Chiefs have appointed the Sportfive agency to help the grow the team's fanbase and commercial opportunities in Germany
Cowboys draw backlash for Black Rifle Coffee partnership
The National Football League's Dallas Cowboys have drawn an intense and immediate backlash for announcing a partnership with coffee company Black Rifle Coffee Company in the wake of a July 4 mass shooting…
A-B calls time on exclusive Super Bowl alcohol rights deal
Brewing giant Anheuser-Busch InBev has called time on its run as the exclusive alcohol advertiser for the Super Bowl, a deal with the National Football League which dates back to 1989
Miller Electric secures naming rights to Jaguars’ training facility
The National Football League's Jacksonville Jaguars have secured a 10-year naming rights agreement for the team's new practice facility with the Jacksonville, Florida-based Miller Electric Company