Multi-sport
FanDuel, The Ringer strike expanded sports betting partnership
Leading US gaming operator FanDuel has expanded its relationship with The Ringer to become the exclusive sports betting partner of the multimedia sports and pop culture content hub.
Shapiro: Endeavor IPO will provide flexibility, cut debt and accelerate growth plans
Endeavor’s initial public offering will generate funds to provide “flexibility” over how the business is run, pay down debt and enable further acquisitions, according to Mark Shapiro, president at the s…
Cinch appoints Pitch Marketing Group to activate sponsorships
Online used car retailer Cinch has appointed Pitch Marketing Group to activate its sponsorship deals in the sports market
Vietcontent to manage SEA Games commercial rights
Vietnamese agency Vietcontent has been appointed to manage the media and sponsorship rights for this year’s Southeast Asian Games.
Airbnb launches $1m Olympic athlete travel programme
Olympic TOP sponsor Airbnb has launched a plan to provide elite athletes, Olympians and Paralympians with Airbnb accommodation credits
Confidence returning to European sponsorship industry, says ESA survey
European sponsorship industry confidence has reached its highest level since the European Sponsorship Association (ESA) began tracking sentiment at the start of the Covid-19 pandemic last year
IOC TOP sponsor Atos signs Paris 2024 domestic cybersecurity deal
Olympic TOP sponsor Atos has signed with the Paris 2024 Organising Committee for the Olympic and Paralympic Games as the exclusive Official Cybersecurity Services and Operations Supporter for the event
AOC records A$900,000 deficit as Covid hits, but sponsorship revenue stable
The Australian Olympic Committee recorded a deficit of A$900,000 ($697,000/ €581,000) after the Covid-19 pandemic forced the delay of the Tokyo 2020 Olympic Games.
Brazilian, South African NOCs announce new sponsorships 100 days before Tokyo
The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
Cisco signs as domestic sponsor of Paris 2024 in expanded role
The Paris 2024 organising committee for the Olympic and Paralympic Games has signed technology company Cisco as a second-tier domestic sponsor to provide secure connectivity infrastructure
Plant-based Birds Eye brand latest to join Team GB supplier tier
The British Olympic Association (BOA) has signed up frozen food manufacturer Birds Eye to the sponsorship portfolio of Team GB as an Official Supporter
Fuse to target sports rights-holders with new consultancy service
The Fuse marketing agency has announced the launch of a new consultancy service targeted at rights-holder clients in sport, esports, lifestyle and entertainment
Topps set to go public in SPAC deal
Merger values venerable trading card company at $1.3bn
Fanatics, University of Minnesota sign omnichannel agreement
Global sports merchandising giant further expands its collegiate business
Entercom rebrands as Audacy
Multiplatform audio company also strikes partnership with BetMGM
Goldin Auctions makes record-shattering trading card bid
$20m offer, if accepted, would nearly quadruple current industry mark
ESA report: European sponsorship market shrunk by 23 per cent in 2020
The impact of the Covid-19 pandemic caused a 23-per-cent contraction in the European sponsorship market, according to research conducted for the '2021 ESA Sponsorship Market Overview'
Betway extends US reach by partnering with multiple NBA, NHL franchises
Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.