Multi-sport

Japanese tyre giant Bridgestone has agreed a 10-year deal to become a TOP sponsor of the International Olympic Committee, according to Asahi Shimbun.

Glasgow 2014 has confirmed the Famous Grouse as the official whisky of the forthcoming Commonwealth Games.

Household goods company and International Olympic Committee TOP sponsor Procter & Gamble has signed up as the first official partner of the 2015 European Games, which will be staged in Baku, Azerbaijan.

Chinese state-owned automotive manufacturer SAIC Motor has signed up as an official partner for the Nanjing 2014 Youth Olympic Games as the event looks to press home its green agenda.

Multinational infrastructure group Balfour Beatty has extended its title sponsorship of the London Youth Games grass roots multi-sport event through to 2016.

Aberdeen-based bus company First Bus has been confirmed as an official supporter of the Glasgow 2014 Commonwealth Games.

Insurance group Great Eastern has reached a deal to become a founding partner of the Singapore Sports Hub.

Dutch brewing company Heineken has reached a deal with the Glasgow 2014 organising committee to become the official beer and cider of this year’s Commonwealth Games.

International IT services company Atos has agreed a deal to become a partner of the Singapore 2015 Southeast Asian Games.

The ‘Trio to Rio’ concept created by national governing bodies USA Swimming, USA Track & Field and USA Gymnastics could lead to a collaborative sponsorship programme between the organisations if it proves successful.

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.

Korean automotive manufacturer Kia Motors has been named as an official sponsor for the 2015 Gwangju summer Universiade.

Banking group ANZ has extended a deal for the naming rights to the former Olympic stadium in Sydney, Australia, until 2017.

Organisers of the Rio de Janeiro 2016 summer Olympics have signed four new sponsorship agreements and are in the final stages of securing 10 more partners for the Games, the organising committee’s commercial chief Renato Ciuchini has told the Bloomberg news agency.

The organising committee for the 2016 Olympic and Paralympic Games in Rio de Janeiro has reached a deal to make international education company Education First its official supplier of language and training services.
 

Irish energy brand Electric Ireland won the ESA Best of Europe Category Award at the ESA Excellence Awards in January for its sponsorship of Team Ireland in the London 2012 Olympic Games.