Multi-sport

Locally-based financial institution Kwangju Bank has agreed a sponsorship deal with the 2015 Gwangju summer Universiade.

The Singapore Southeast Asian Games Organising Committee (SINGSOC) has announced professional services firm Deloitte as its third top-tier partner of the 2015 SEA Games.

American Greek yoghurt brand Chobani has signed a multi-year deal with the IMG College agency to promote its brand through a number of US universities.

The athletics division of Rutgers University has agreed five-year sponsorship deals with Robert Wood Johnson University Hospital and health insurance provider AmeriHealth New Jersey to mark the US college’s move into the Big Ten Conference.

US financial institution Bank of America has enhanced its long-standing association with the Special Olympics multi-sport event ahead of its 2015 World Games in Los Angeles.

Restaurant chain McDonald’s has signed up as the latest commercial partner for the inaugural European Games multi-sport event, which takes place in Baku, Azerbaijan next year.

South Korean airline Asiana Airlines has become a top-tier partner of the 2015 Gwangju summer Universiade.

Dutch mattress brand M Line has entered into a new partnership with the Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF).

Industry experts have labelled sponsorship sales for the 2014 Commonwealth Games in Glasgow a success after the event closed on a number of supplier deals this month to complete its programme and reach record Commonwealth revenues.

The IOC does not expect every upcoming TOP Partner deal to hit its new price point, but the latest deals with consumer electronics brand Panasonic and tyre and rubber company Bridgestone had given it confidence, the organisation told Sports Sponsorship Insider this month.

The Pyeongchang 2018 Organising Committee (Pocog) for the 2018 Winter Olympic Games has raised its revenue target for domestic sponsorships for the Games following its first deals.

Glasgow 2014 has signed up beverage brand Gatorade as a sponsor of the Commonwealth Games ahead of the start of the multi-sport event in the Scottish city this week.

Japanese automotive company Toyota has agreed to sponsor the 2015 Special Olympic World Games, which will be hosted in Los Angeles.

National flag carrier South African Airways has agreed to sponsor the South African Sports Confederation and Olympic Committee through to the 2016 Olympic and Paralympic Games in Rio de Janeiro.

Indian food products organisation Amul has agreed a sponsorship deal with the Indian Olympic Association to back the country’s athletes at high-profile multi-sport events this year.

Azerbaijani mobile operator Nar Mobile has signed up as the first national partner for the inaugural edition of the European Games, which will be staged in Baku next year.