Multi-sport

Korean law firm Bae, Kim & Lee has reached an agreement to serve as an official supplier to the PyeongChang 2018 winter Olympic Games.

The 2015 Southeast Asian (SEA) Games has signed battery manufacturer GP Batteries as its latest commercial partner.

The British Olympic Association has signed a long-term extension to its partnership with German sportswear giant Adidas.

Real estate company Mitsui Fudosan has reached a deal to become a gold partner of the Tokyo 2020 Olympic and Paralympic Games.

Satellite operator Azercosmos has reached an agreement to serve as an official supporter and official satellite services provider of the Baku 2015 European Games.

Financial services groups Mizuho and Sumitomo Mitsui have signed up as gold partners of the Tokyo 2020 summer Olympic Games in Japan.

The 2015 Southeast Asian Games multi-sport event has secured Singapore Airlines as its official airline partner.

The 2015 Southeast Asian Games multi-sport event has secured Singaporean information technology company JK Technology as its official IT equipment partner.

Energy drinks company Red Bull has agreed to become an official supporter of the Baku 2015 European Games.

Japanese sportswear company Asics has agreed to become a gold partner of the Tokyo 2020 Olympic Games in the sporting goods category.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has enhanced its commercial portfolio by signing International Olympic Committee ‘TOP’ partner Samsung as its sixth top-tier domestic sponsor.

Financial holding company Nomura Holdings has signed up as a gold partner of the Tokyo 2020 summer Olympic Games in Japan.

Snack food and beverage multinational Nestle has reached an agreement for its Azerbaijani subsidiary to serve as the official confectionery supplier of the Baku 2015 European Games.

Australian consumer law firm Slater and Gordon has agreed a six-year partnership with the Australian Olympic Committee.

Sports Sponsorship Insider understands that Japanese carmaker Toyota will pay an astonishing figure for the International Olympic Committee’s TOP Partner rights in the new ‘mobility’ sector category, for eight years from 2017 to 2024.