Energy drinks company Red Bull has agreed to become an official supporter of the Baku 2015 European Games.
Under the deal, Red Bull will run various social media activations on a regional basis during the run-up to the inaugural edition of the multi-sport event.
Red Bull will focus activities on sports that are less well-known in host country Azerbaijan to help build local awareness. These sports include fencing, canoe sprint and beach volleyball.
In addition, Red Bull will provide entertainment for spectators at event venues and athletes based in the Athletes Village.
The Baku 2015 European Games will run from June 12-28.