Multi-sport
Peak to replace Nike as Brazilian Olympic Committee partner
Chinese sportswear manufacturer Peak has agreed a kit partnership with the Brazilian Olympic Committee (COB).
Winc backs Gold Coast 2018
Office products retailer Winc has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Ashgabat 2017 gets local backing
Local egg and poultry farming company Hoszaman has signed up as the latest sponsor of the 2017 Asian Indoor and Martial Arts Games, which gets underway in Ashgabat, Turkmenistan later this month.
Ashgabat 2017 lands Huawei partnership
Chinese telecommunications company Huawei has been named as an official supporter of this year’s Asian Indoor and Martial Arts Games, which will be held in Ashgabat, Turkmenistan.
XXXX Gold rekindles Commonwealth Games partnership
Food and beverages company Lion has agreed a deal for its beer brand XXXX Gold to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.
Beijing 2008 sponsor returns for 2022 Olympics
Chinese dairy company Yili Group has agreed a deal to become an official partner of the 2022 winter Olympic and Paralympic Games in Beijing, China.
MP & Silva appoints Lencheski to lead sponsorship drive
The MP & Silva agency has appointed Chris Lencheski to lead its global sponsorship division.
Pyeongchang 2018 lands Korean partner
Korea Electric Power Corporation (KEPCO) has agreed a deal to become an official partner of the 2018 edition of the winter Olympic and Paralympic Games, which will take place in Pyeongchang, Korea.
Ashgabat 2017 signs logistics partner
Logistics company Turkmen Ak Yol (TAY) has reached an agreement to sponsor this year’s Asian Indoor and Martial Arts Games, which will take place in Ashgabat, Turkmenistan.
Gold Coast 2018 signs double deal
Australia’s Gold Coast Airport has agreed a deal to sponsor the region's staging of the 2018 Commonwealth Games, while supermarket chain Woolworths has also been named as a partner of next year’s edition of the multi-sport event.
Lendlease to set first with Gold Coast 2018 deal
Property and infrastructure company Lendlease has reached an agreement to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.
Adidas renews University of Nebraska partnership
German sportswear manufacturer Adidas has extended its long-running apparel partnership with the University of Nebraska’s athletics department.
Kuala Lumpur 2017 completes sponsor programme
The organising committee for the 2017 edition of the Southeast Asian Games multi-sport event in Kuala Lumpur, Malaysia, has completed its sponsorship line-up after partnering with Japanese financial services firm Aeon and a host of other local and overseas companies.
Hyundai Engineering supports Ashgabat 2017
Hyundai Engineering has signed up as the latest sponsor of this year’s Asian Indoor and Martial Arts Games, which will be held in Ashgabat, Turkmenistan.
Capital One replaces Verizon as Washington arena naming rights partner
Financial services company Capital One has been unveiled as the new naming-rights sponsor of Verizon Center, the home of NHL ice hockey franchise the Washington Capitals and NBA basketball team the Washington Wizards.
China’s CNPC backs Ashgabat 2017
Chinese oil and gas corporation CNPC as agreed a deal to sponsor this year’s Asian Indoor and Martial Arts Games, which will take place in Ashgabat, Turkmenistan.
Kuala Lumpur 2017 signs double deal
Electronics giant Sony and energy provider Tenaga Nasional Berhad (TNB) have agreed deals to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur, Malaysia.
Mastercard adds Ashgabat 2017 to sponsorship portfolio
Payment services provider Mastercard has signed up as an official supporter of the 5th Asian Indoor and Martial Arts Games, which take place in Ashgabat, Turkmenistan from September 17-27.