Multi-sport
Beijing 2022 invites Official Suppliers
The organisers of the Beijing 2022 Winter Olympics have invited companies to bid for official supplier contracts in several categories
Visa calls on brands to follow its lead and support Olympic athletes
Global payments specialist Visa has called on fellow sponsors to demonstrate support for Olympic athletes impacted by the postponement of the Tokyo Games
Hong Kong NOC signs up Nissin Foods despite Tokyo 2020 postponement
The Sports Federation and Olympic Committee of Hong Kong, (SF&OC) has added Japanese instant noodle company Nissin Foods to its sponsorship portfolio
Visa commits to Olympic athletes for 2021 Games
Global payments specialists Visa has provided the Olympic athletes it sponsors with assurance that contracts can be extended in line with the delay of Tokyo 2020
European sponsorship market worth over €30bn, says ESA report
The overall value of the European sponsorship market by volume rose by 1
Sponsors restate commitment to ‘safe’ Tokyo Olympic Games
Olympic sponsors are stressing the importance of continuity and a "safe" Tokyo Olympic Games following the IOC’s postponement of the Tokyo Games.
Sponsors should be bold and engage with fans in shutdown, say agency heads
Leading sports marketers have urged sponsor brands to use bold creative ideas and stay relevant with sports fans during the Covid-19 pandemic
Sponsorships to be dropped or ‘flexed’ in crisis, says former NBA executive
US sports industry veteran Emilio Collins has told SportBusiness that short-term sponsorship contracts could be dropped and longer-term deals scrutinised for flexibility because of the coronavirus pandemic.
UK Sponsorship Awards ceremony postponed until September
The UK Sponsorship Awards (UKSA), the longest-running sponsorship industry recognition event in the UK, has been postponed until September 2020
Hangzhou Asian Games preparations back underway
Preparations for the 2022 Asian Games in Hangzhou, China are back underway, after being halted due to the coronavirus outbreak
Brands to ‘hit pause’ on sponsorship as pandemic takes hold
Leading sponsorship industry figures expect unprecedented disruption to the sponsorship ecosystem over the coming months and a break in sponsorship deal-making because of the coronavirus pandemic
Tokyo 2020 sponsors ‘preparing’ for Games postponement
Senior executives at three of Tokyo 2020’s sponsors have reportedly stated the summer Olympic Games will likely be postponed due to coronavirus, with executive board member Haruyuki Takahashi stating a…
Sponsorship agency WWP buys back all of D/Unit in Germany push
WWP Weirather-Wenzel & Partner, the Liechtenstein-based sports sponsorship agency chiefly active in German-speaking markets, has bought back 100 per cent of the shares in D/Unit, the digital communication…
BOA set to further relax Rule 40 regulations following athlete legal challenge
The British Olympic Association looks set to further relax its Rule 40 marketing guidelines after a legal challenge by prominent British athletes
CGF unveils landmark multi-games Longines sponsorship
Swiss watch manufacturer Longines has become the first-ever Commonwealth Games sponsor across multiple games in a deal covering the Birmingham 2022 games along with the 2026 and 2030 editions
Wanda: Coronavirus may cause ‘material adverse impact’ on sports unit
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has warned of the potential for a “material adverse impact” on its business because of the ongoing spread of the coronavirus.
Le Coq Sportif wins race for Paris 2024 apparel deal
France-based sportswear firm Le Coq Sportif has been awarded various kit supply rights at the 2024 summer Olympics in Paris, plus the 2022 winter Olympics in Beijing, in a wide-ranging deal with the Paris…
Lagardère Sports develops ‘SportsSponsoringWiki’ sponsorship information platform
Sports marketing agency Lagardère Sports, the sports arm of France-based media conglomerate Lagardère, has launched a new digital information platform entitled 'SportsSponsoringWiki'.