Multi-sport
Fanatics adds Magic Johnson to board
Basketball Hall of Famer to help guide global merchandising giant
BOA connects with GoDaddy ahead of Tokyo Olympics
US-based internet company GoDaddy has agreed a deal to partner with the British Olympic Association
Brazilian Olympic Committee looks to connect with key demographic via TikTok
The Brazilian Olympic Committee (COB) has become the latest sports rights-holder to sign a deal with video-sharing app TikTok
Round-Up: US ‘not confirmed’ for Beijing 2022, questions over IPL in India, Singapore Open tickets sell out, and more
The US has not made a final decision on whether it will take part in the Beijing 2022 Winter Olympics, a spokesperson for President Joe Biden said on Thursday, amid calls by some American politicians to…
Under Armour continues rapid scale-down in sponsorship spend
US sports brand Under Armour has massively cut its long-term sponsorship obligations and halved its obligations overall as the sport brand turns away from expensive kit supplier contracts
Fanatics expands into Chinese market via Hillhouse Capital partnership
Sports merchandising giant Fanatics is expanding its operations into China though a joint venture with leading Asia-focused private equity fund Hillhouse Capital
Ready expands sports drink reach into collegiate athletics
Sports nutrition company Ready Nutrition is expanding its reach by being named the official sports drink of eight NCAA Division I conferences, encompassing 90 universities
Chase Your Dream: Joe Ingles Court Refurbishment – Bridgestone Australia & the IOC
In July 2019, Bridgestone Australia rolled out a local market phase of the company’s global ‘Chase Your Dreams’ Olympic activation platform, in the form of a CSR-driven, basketball-focused, community court refurbishment project.
Round-Up: Blow for Seven in cricket rights battle, IPL close to major sponsorship deal, Indian tech firm plans chess league, and more
An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…
Round-Up: Sportradar ‘valued at $10bn+’ in sales talks, CCTV may resume live NBA coverage, and more
Sports data firm Sportradar is being valued at $10bn-$12bn in discussions with potential buyers, who include several 'SPACs'
Round-Up: Super Rugby AU searches for sponsor, America’s Cup to resume, Nadal encourages acceptance of Covid measures, and more
The Super Rugby AU competition is still searching for a title sponsor and a media-rights deal in the UK ahead of the 2021 season start on Friday - Sydney Morning Herald
Goldin Auctions secures $40m in funding led by The Chernin Group
Investment round also involves series of industry luminaries
Adidas finalises plans to sell Reebok
German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand
Round-Up: Women’s World Cup COOs named, criteria set for new Tokyo 2020 leader, AFL reports A$23m loss, and more
Fifa has appointed two chief operating officers for the Women’s World Cup 2023 in Australia and New Zealand.
Round-Up: Questions over trans-Tasman Super Rugby, Sri Lankan cricketers call for governance change, CSA warns on Tests future, and more
There are still question marks over whether this year's planned trans-Tasman Super Rugby competition can go ahead. The tournament is scheduled to start in May
Michelob Ultra signs naming rights agreement with Las Vegas-based arena
Las Vegas-based sports and entertainment venue Mandalay Bay Resort and Casino has signed a multi-year naming rights agreement with beverage group Anheuser-Busch
Ricardo Fort leaves Coca-Cola to launch own consultancy
Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort
Sportfive widens work with LED technical services provider
The Sportfive agency has extended its work with Ereignisschmiede, the Berlin-based company that provides LED advertising support for sports events and develops digital signage concepts for sports venues