Motorsport
Ecclestone open to ideas on F1 GP title rights
Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.
Ferrari and Red Bull jostle for commercial pole
Zak Brown outlines CSM vision
Zak Brown, currently chief executive of motorsports agency, JMI, has been appointed as the group chief executive officer of global sports marketing agency CSM Sport & Entertainment (CSM). Reflecting on the move, Brown talks exclusively to Sports Sponsorship Insider about his vision for the group.
Force India energised by Hype deal
Energy drinks brand Hype Energy has struck a partnership with Formula One motor-racing team Force India.
Oris renews with Williams in time for new F1 season
Formula One motor racing team Williams has extended its long-term partnership with Swiss luxury watch manufacturer Oris on the eve of the 2015 season.
Force India suits up with new clothing partner
Brandon, a wholly-owned corporate merchandise and clothing division of sportswear giant Puma, has entered into a partnership with the Force India Formula One motor-racing team.
Mercedes teams up with Bose
Formula One motor-racing team Mercedes has linked up with home cinema and music system provider Bose.
Skullcandy deal sounds good for Force India
Formula One motor racing team Force India has secured a multi-year partnership with headphones manufacturer Skullcandy.
BT links up with F1 team Williams
UK telecommunications company BT has agreed a multi-year partnership with the Williams Formula One motor-racing team.
F1’s Sauber connects with Silanna
Formula One motor racing team Sauber has signed Australian semiconductor company Silanna as a principal partner.
Tata Motors Australia: Reaching blue collar workers through rugby league
India-based car manufacturer Tata Motors is using sports sponsorship to increase brand awareness and acceptance in Australia.
Qualcomm connects with Mercedes
US wireless technologies specialist Qualcomm has secured a multi-year deal to become the official technology partner of Formula One motor racing champion Mercedes.
Pirelli stays on track with Spanish and Hungarian Grand Prix
Italian tyre manufacturer Pirelli has been retained as the title sponsor of this year’s Spanish and Hungarian Formula One grand prix races.
Epson joins big-paying brands at Mercedes F1
Japanese printing and technology brand Epson, this month, signed a three-year Official Team Partner deal, from 2015 to 2017, with the Mercedes AMG Petronas Formula One Team.
Saxo Bank can pay premium for Monaco upgrade
Online trading and investment bank, Saxo Bank, has extended its partnership with the Lotus Formula One team for another year, rising in value if it takes up additional on-car branding options at the Monaco Grand Prix.
Epson: Steering growth to developing nations
Japanese printing and technology brand Epson is using the high visibility of Formula One to increase its global brand awareness and build customer relationships.
Monster Energy in MotoGP
The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.
Kawasaki deal kick-starts Monster in World Superbikes
Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.