Motorsport

Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.

Clothing company Levi Strauss has agreed a deal for its Levi’s brand to become a partner of Formula One motor-racing team Force India.

Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.

Japanese electronics giant Panasonic has been unveiled as the title sponsor of British automotive marque Jaguar’s entry into Formula E, while US manufacturing company Lear Corporation will also partner its efforts in the electric car-racing series.

North American motorsport organisation the National Hot Rod Association has entered into a multi-year partnership with heavy duty products company Old World Industries.

This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.

Formula One motor racing team Toro Rosso has entered into a partnership with human resources firm Gi Group.

France-based oil and gas company Total is looking to secure agreements that support its ‘One Ambition, One Total’ diversification policy, a direction that includes its recent mega-deal with the Confederation of African Football (CAF).

Formula One motor racing team Toro Rosso has extended its partnership with hybrid cloud data protection company Acronis following a successful collaboration between the two parties at last weekend’s Hungarian Grand Prix.

Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector 

Formula One motor racing team Toro Rosso has partnered with hybrid cloud data protection company Acronis for the upcoming Hungarian Grand Prix.

There will be no material change to UK insurance group Amlin’s five-year Formula E team title contract with Andretti Autosport team next season, despite the brand’s acquisition by Japanese insurer Mitsui Sumitomo Insurance (MSI) mid-way through the 2015-16 Formula E season.

North American motorsport organisation the National Hot Rod Association has entered into a partnership with washable filters and intake systems manufacturer K&N Engineering.

The IBM Spectrum Computing division of US technology and consulting corporation IBM has extended its partnership with Formula One motor racing team Red Bull Racing.

Formula One motor racing team McLaren-Honda has signed a three-year partnership with Japanese telecommunications company NTT.