Motorsport

Eyewear specialist Foresight & Vision has agreed a deal to sponsor the Force India Formula One motor-racing team.

Sweden-based clothing brand Gant has made a rare return to big-time international sports sponsorship as the Official Outfitter of the Le Mans 24 Hours, the highlight of the World Endurance Championship motorsports series.

OneBet, a new entrant into the betting market, has become the first betting sponsor of the World Rally Championship (WRC), with a family connection key to the deal.

Multinational oil and gas company BP and its lubricant brand Castrol have partnered with French Formula One motor-racing team Renault.

Finnish conglomerate the Wihuri Group has agreed a sponsorship deal with Formula One motor-racing team Mercedes.

Online gambling operator OneBet has entered into a partnership with the World Rally Championship motor-racing series.

Formula One motor-racing team Red Bull Racing has extended and expanded its partnership with mobile services company Citrix.

Italian tyre brand Pirelli has built a sponsorship portfolio across prestige sports properties in motor racing, football and winter sports to drive consideration and preference of its top-of-the-range segments, prestige and premium tyres.

The new title sponsor agreement between energy drink brand Monster Energy and the Nascar open wheel racing series for its top competition was described this month as a “steal” by motorsports marketing experts, after the organisation took a hit on the value of its top position.

Price and racing performance were the driving factors in the transfer of sponsorship loyalties by two brands from the McLaren Honda Formula One team to Red Bull Racing in the last 12 months

Stable factory-supported teams and unpredictable racing has attracted a mixed portfolio of brands to MotoGP, however sponsorship prices continue to increase by small increments, typically at rates between…

Formula One motor-racing team Force India has entered into a partnership with Diageo-owned whisky brand Johnnie Walker, according to multiple reports.

Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing championship.

Formula One motor-racing team Red Bull Racing has renewed its partnership with British sportscar marque Aston Martin.

Formula One motor-racing team Red Bull Racing has entered into a partnership with multinational oil and gas company ExxonMobil.

Luxury design brand Felio Siby signed as the Official Lifestyle Partner of Formula One team Force India this year to drive barnd awareness and sales of its limited edition watches.