Motorsport
BAT drops McLaren branding for Australian Grand Prix
McLaren Racing Formula One team has confirmed that British American Tobacco (BAT) will sit out the season-opening Australian Grand Prix this weekend
Tata Communications takes on digital transformation role at Williams F1
Formula One team ROKiT Williams Racing has signed Tata Communications as its Official Digital Transformation Partner
Mission Winnow to brand Scuderia Ferrari after Australian GP
US tobacco giant Philip Morris International has confirmed that ‘Mission Winnow’ will continue as title partner of the Ferrari F1 team for 2019, despite being removed for this weekend’s season-opening Austr…
Formula E’s DS Techeetah signs up AFEX
The DS Techeetah team, which competes in the Formula E electric car-racing world championship, has struck a sponsorship deal with Associated Foreign Exchange (AFEX)
Motul renews with ACO, WEC and Le Mans
Engine lubricant company Motul has signed a multi-year renewal with the Automobile Club de l’Ouest (ACO) for the FIA World Endurance Championship (WEC).
Tappit to showcase cashless technology at Australian Grand Prix
Cashless payment provider tappit has signed a three-year cashless technology partnership with the Australian Formula One Grand Prix
Mission Winnow dropped from Ferrari F1 team name, censored at F1.com
Tobacco giant Philip Morris International has dropped its Mission Winnow branding from the Scuderia Ferrari Formula One team name, and the logo has been censored at Formula1.com
TrüNorth steps up Nascar backing
North American stock car-racing series Nascar has agreed a multi-year partnership with TrüNorth, a provider of limited liability warranties for commercial medium- and heavy-duty trucks.
Red Bull, Avis and more commit to Supercars Championship ahead of new season
Australian motor-racing series the Supercars Championship has revealed a host of sponsorship renewals ahead of the start of its 2019 season
Ferrari teams up with forex broker EightCap
Formula One motor-racing team Ferrari has sealed a sponsorship deal with Australian forex and CFD broker EightCap
Alfa Romeo Racing adds Magneti Marelli, Adler-Pelzer Group as new partners
Swiss Formula One motor-racing team Alfa Romeo Racing has signed new partnerships with automotive components manufacturers Magneti Marelli and Adler-Pelzer Group
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa Romeo is understood to have paid an extra $5m (€4.4m) per year to upgrade from title sponsor of the Sauber Formula One Team to full team rights.
Edox adds World Rallycross Championship to motorsport portfolio
Swiss watch brand Edox has entered in to a long-term agreement to become the Official Timing Partner of the World Rallycross Championship
Konecranes adds Mercedes deal to Bottas backing
Finnish lifting equipment manufacturer Konecranes has agreed a partnership with Formula One motor-racing team Mercedes
Umicore teams up with Formula E, DHL expands association
Formula E has agreed a new partnership with Belgian materials technology and recycling group Umicore, while the electric street racing series’ support championship, the Jaguar I-Pace eTrophy, has signed a…
Pirelli to name Thai and Italian WorldSBK rounds
Italian tyre brand Pirelli has acquired the title rights to the Thai and Italian rounds of the 2019 World Superbike championship
Alfa Romeo Racing teams up with New Balance, Save the Children
Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.
Racing Point F1 renews principal partner deal with BWT, JCB follows
Racing Point Formula One Team has extended its principal partner deal with Austrian water treatment brand Best Water Technology (BWT)