Motorsport
Alfa Romeo F1 team bags Floyd as new sponsor
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has signed up luggage brand Floyd as a sponsor
WRC secures early extension with Wolf Lubricants
The FIA World Rally Championship has signed a renewal with Belgian lubricant manufacturer Wolf Lubricants
TAG Heuer extends with Red Bull Racing Honda
Luxury watch brand TAG Heuer has extended its sponsorship of the Red Bull Racing Honda Formula 1 team until 2024
Peroni identifies Formula One as avenue to grow awareness of non-alcoholic brand
Peroni 0.0%’s entry into the Formula One market with Aston Martin will support parent company Asahi Group’s vision of increasing the prominence of non-alcoholic brands in its portfolio.
Extreme E strikes deal with agency launched by ex-Sportfive consulting director
Extreme E, the electric off-road series, has chosen recently-launched consulting agency Vmatch to design its marketing approach with global brands
ACO extends IMG licensing deal for 24 Hours of Le Mans
Automobile Club de l'Ouest (ACO), the organiser of the 24 Hours of Le Mans, has renewed its global licensing representation deal with IMG for the iconic endurance race until 2024
Extreme E signs non-exclusive DAZN deal in 100+ countries, adds Allianz as sponsor
Over-the-top subscription streaming broadcaster DAZN has secured non-exclusive rights to Extreme E, the new electric off-road racing series, in over 100 countries
INTERprotección and TikTok sign up to Extreme E
Mexico’s largest Insurance broker INTERprotección has signed as the latest sponsor of the new electric off-road racing series Extreme E.
TeamViewer follows Manchester United agreement with Mercedes motorsports deals
German software company TeamViewer has followed up its main shirt deal with Premier League club Manchester United by signing as a sponsor of Mercedes' Formula 1 and Formula E teams
Williams F1 sponsorship portfolio rises to 20 with addition of Honibe
The Williams Racing Formula 1 team has completed its fifth sponsorship deal in as many weeks with the signing of health and wellness brand Honibe as an official partner
MotoGP champions Suzuki add Estrella Galicia 0.0 as team sponsor
MotoGP team Suzuki has signed up beer brand Estrella Galicia 0.0 to its sponsorship portfolio as official beer supplier
Oracle joins Red Bull Racing in ‘hugely significant partnership’
The Red Bull Racing Honda Formula 1 team has secured a "hugely significant partnership" with US-based software brand Oracle Cloud Infrastructure
Zoom becomes F1 Official Partner following Virtual Paddock Club initiative
Formula 1 has added communications platform Zoom to its portfolio as a second-tier Official Partner in a multi-year contract
Extreme E unites with drinks brand XITE Energy
Extreme E, the electric off-road racing championship, has agreed a sponsorship deal with UK energy drinks brand XITE Energy as it gears up for its inaugural event next month
Formula 1 adds to supplier tier with Drive Coffee deal
Formula 1 has added to the supplier tier of its sponsorship portfolio by signing up Drive Coffee as its Official Coffee Provider
Bitci.com sponsors McLaren Racing in F1 team fan token first
Turkish cryptocurrency exchange Bitci.com has signed with the McLaren Racing F1 team in a sponsorship that will offer up the first official fan tokens in Formula 1
Formula 1 turns to Herjavec Group for cyber security
The Formula 1 motor-racing championship has agreed a wide-ranging deal with Canadian cyber security company Herjavec Group
Ciesla: Motorsport Network’s apparel move a ‘significant commercial add-on’
Automotive-focused media and technology company Motorsport Network’s step into the apparel market is a “significant add-on” to the organisation’s commercial operation, says chief operating officer Oliver …