Motorsport
Bringin’ the Bathurst: Takeover – Repco & Supercars Championship
Around the 2021 Bathurst 1000 race – among the biggest motorsport events in Australia – the Supercars title sponsor activated with a campaign that ‘took over’ the TV ads of some of the most familiar Aussie brands.
MotoGP opens new sponsorship category with Craft 1861
Dorna Sports, the commercial rights-holder of MotoGP, has signed American CBD company Craft 1861 as a sponsor of the motorcycling series
F1 confirms Salesforce sponsorship as it looks to develop use of fan data
Formula One has confirmed a new global sponsorship agreement with customer relationship management company Salesforce
Red Bull Racing converts BMC Switzerland to sponsorship role
Red Bull Racing has signed up premium bicycle brand BMC Switzerland to its sponsorship portfolio.
The company becomes an Official Partner of the Red Bull Racing Formula 1 team across a multi-year contract
Australian Grand Prix Corporation strikes sponsorship agreement with Marriott
The Australian Grand Prix Corporation has announced a new sponsorship deal with hotel chain Marriott
YellaWood extends title sponsorship of Nascar Cup Series playoff race at Talladega
YellaWood, Great Southern Wood Preserving Incorporated’s flagship brand, has extended its title sponsorship of the YellaWood 500 Nascar Cup Series Playoff Race at Talladega Superspeedway in Alabama th…
FIM JuniorGP rebrand continues with Finetwork title sponsorship
Dorna Sports has signed Spanish telco Finetwork as the new title sponsor of the FIM JunioGP World Championship
Webike extends with Discovery Sports Events for EWC series
Japanese online motorcycle parts outlet Webike has extended as an Official Series Partner of the FIM Endurance World Championship (EWC)
McLaren extends and expands Cisco deal in latest sponsorship move
McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
Sepang remains on MotoGP calendar, Petronas on board as title sponsor
The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
F1 Australian GP serves up three-year sponsorship with Idle Hour Vodka
The Australian Grand Prix Corporation has agreed a three-year sponsorship deal with Brisbane-based alcoholic drinks brand Idle Hour Vodka ahead of the return of the Formula 1 race next month
F1 signs MSC Cruises as global sponsor, adds AlphaTauri as supplier
Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio
F1: Mercedes signs up Akkodis and Eight Sleep, Alfa Romeo secures Puma deal
The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor
Williams Racing secures Bang & Olfusen sponsorship
Williams Racing has signed high-end audio technology company Bang & Olufsen to its sponsorship portfolio
McLaren Racing secures wide-ranging Google sponsorship
McLaren Racing has signed technology giant Google to its sponsorship portfolio in a multi-year deal which makes the company an Official Partner of the McLaren Formula 1 team and the McLaren MX Extreme …
Saudi Arabian GP likely to remain in Jeddah until 2025
The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said
Goodyear acquires title sponsorship of FIA European Truck Racing Championship
The FIA European Truck Racing Championship’s (ERTC) sponsorship contract with tyre manufacturer Goodyear has been expanded to include title rights to the series.
F1 ‘close to announcement’ of lucrative Salesforce sponsorship
Formula 1 is set to sign enterprise software company Salesforce as a sponsor, according to reports