Motorsport
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
Haas F1 brings in MoneyGram as new title sponsor
The Haas Formula 1 team has named American global payments and money transfer company MoneyGram International as its new title sponsor from the 2023 season in a multiyear agreement
Dorna Sports adds five more years to Liqui Moly tie-up
MotoGP owner and operator Dorna Sports has signed an extension to its sponsorship contract with lubricant manufacturer Liqui Moly
COTA partners with Cash App ahead of F1 US Grand Prix
Circuit of the Americas in Austin, Texas, has announced a partnership with American mobile payment service Cash App ahead of the 2022 Formula 1 United States Grand Prix, which takes place on October 21-23
Haworth joins F1 as director of commercial partnerships
Formula 1 has appointed Jonathan Haworth as its new director of commercial partnerships, SportBusiness understands.
Formerly of Warner Bros
Red Bull announces ‘strengthened’ deal with Honda, tie-up with car auction house Bingo
Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…
Gainbridge sponsorship chief: ‘You’re going to be hearing lots about us’
Bill Shelton, chief marketing officer for Group 1001, parent company to insurance brand Gainbridge, explains how the company leverages multiple sports properties to connect with clients
Bitdefender cybersecurity brand joins Scuderia Ferrari portfolio
Scuderia Ferrari has signed a multi-year sponsorship agreement with cybersecurity and digital data protection brand Bitdefender.
The company was founded in Romania in 2001 and is also based in the US
Hankook replaces Michelin as Formula E tyre supplier
Formula E has agreed a multi-year deal making South Korean company Hankook the new and exclusive technical partner and tyre supplier to the electric car-racing series
Mercedes eyes F1’s new era with Petronas extension from 2026
Malaysian oil and gas company Petronas has signed a multi-year extension to its title and technical sponsorship deal with Formula 1 motor-racing team Mercedes
E& reinforces rebrand with Abu Dhabi GP sponsorship
E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.
Castore makes latest F1 move with Red Bull Racing
Red Bull Racing has signed up UK-based sportswear brand Castore to its sponsorship portfolio
FIA signs sustainability-focused supply deal with Siemens
The Fédération Internationale de l’Automobile (FIA) has signed Siemens as an official supplier.
Jack Daniel’s makes F1 market entry with McLaren
McLaren has signed up whiskey brand Jack Daniel's as a sponsor of its Formula 1 team.
The multi-year deal will commence from the start of the 2023 Formula 1 season
Red Bull Racing signs Blenders Eyewear as latest sponsor
Motorsport’s Red Bull Racing has signed Blenders Eyewear to its sponsorship portfolio.
AlphaTauri boosts sponsorship portfolio with GMG signing
Formula 1’s Scuderia AlphaTauri has secured a sponsorship deal with financial broker GMG (Dubai) Limited.
Hamilton’s Extreme E team signs Vida Carbon as title sponsor
X44, the Extreme E electric-racing team owned by seven-time Formula 1 champion Lewis Hamilton, has signed a title sponsorship deal with carbon credit investment firm Vida Carbon Corp
Zoom adds Red Bull Racing to F1 sponsorship portfolio
Communications platform Zoom has expanded its presence in Formula 1 after signing a sponsorship deal with Red Bull Racing