Mixed Martial Arts

Mixed martial arts promotion the Ultimate Fighting Championship (UFC) has signed up Mexican beer brand Modelo Especial in a multi-year deal for the US market only.

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with mouthguard manufacturer Opro.

Mixed martial arts promotion the Ultimate Fighting Championship has entered into a multi-year partnership with Mexican beer band Modelo Especial.

Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a multi-year partnership with isotonic beverage brand BodyArmor Sports Drink.

The Ultimate Fighting Championship mixed martial arts organisation has entered into a partnership with convenience store chain 7-Eleven.

Mixed martial arts series the Ultimate Fighting Championship has struck a partnership with sports supplement provider Performance Inspired.

Tyre manufacturer General Tire has entered into a partnership with the Ultimate Fighting Championship mixed martial arts promotion.

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with Hospital for Special Surgery.

US web-hosting company GoDaddy has entered into a partnership with Asian mixed martial arts promotion the One Championship.

The WME-IMG agency, which bought the Ultimate Fighting Championship mixed martial arts promotion for $4bn (€3.8bn) in July, wants to bring more blue-chip sponsors to the organisation on longer-term contracts and significantly increase the figure it generated from sponsorship in 2015.

Sportswear and equipment manufacturer Greenhill has renewed its partnership with the International Mixed Martial Arts Federation.

The Ultimate Fighting Championship mixed martial arts series has entered into a partnership with Australian gaming and gambling group Tabcorp.

Motorcycle manufacturer Harley-Davidson has expanded a partnership with the Ultimate Fighting Championship mixed martial arts series.

Central deal values for the US-based Bellator mixed martial arts (MMA) organisation have doubled over the past three years as its live television ratings reach new highs.

The International Mixed Martial Arts Federation has entered into a partnership with Double D, an official martial arts licensee of German sportswear giant Adidas.

The International Mixed Martial Arts Federation has entered into a partnership with combat sportswear and apparel provider Phantom Athletics.