Lacrosse
Castore lands North American first with NLL kit deal
Castore has landed its first centralised deal with a professional sports league in North America, striking a long-term agreement with the National Lacrosse League
World Lacrosse nets Nike, launches OTT platform
World Lacrosse's long-term sponsorship with Nike continues a rush of commercial activity that has also included the launch of an OTT platform with Sportall.
USA Lacrosse agrees two-year partnership with CAA Sports Licensing
USA Lacrosse has agreed a two-year partnership with CAA Sports Licensing, a division of Creative Artists Agency (CAA), to help American lacrosse's governing body capitalize the commercial use of its brand
Warrior extends deal with US men’s lacrosse national team
Michigan-based sports equipment manufacturer Warrior Sports signed a multiyear contract extension to remain the United States men's national lacrosse program's official partner and equipment supplier,…
NLL secures wide-ranging Guaranteed Rate partnership
The National Lacrosse League has secured a wide-ranging deal with leading United States-based residential mortgage company Guaranteed Rate, which has been designated the league's inaugural exclusive mortgage…
PLL secures Public.com, CrowdStrike partnerships
The Premier Lacrosse League has brought in Public.com as the league's inaugural official investing app.
It is Public.com’s first professional sports partnership deal at the league level.
Hex Performance named PLL official laundry partner
The Premier Lacrosse League has named sportswear laundry detergent brand Hex Performance its official laundry partner
PLL names Champion Athleticwear its official sideline apparel partner
The Premier Lacrosse League has named Champion Athleticwear as its official sideline apparel partner for the 2021 season.
National Lacrosse League, Wilson extend partnership for 2021 season
The National Lacrosse League has extended its partnership with Wilson Sporting Goods, naming the Chicago-based sports equipment manufacturer’s EvoShield line as its official supplier of performance-driven s…
National Lacrosse League and Fanatics agree multiyear e-commerce partnership
The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…
NLL strikes five-year partnership with Wolf Athletics
The National Lacrosse League has secured a five-year partnership with lacrosse equipment supplier Wolf Athletics through 2025
Premier Lacrosse League brings in Mendi as CBD partner
The Premier Lacrosse League has named Mendi as the official CBD partner of the upcoming PLL Championship Series, which scheduled to take place on July 25-August 9 in Salt Lake City, Utah.
Major League Lacrosse renews Maverik partnership
Major League Lacrosse has renewed its partnership with lacrosse protection and equipment manufacturer Cascade Maverik Lacrosse
Premier Lacrosse League strikes wide-ranging Ticketmaster partnership
Deal with upstart lacrosse property to include both ticketing and marketing elements
National Lacrosse League signs AT&T as latest commercial partner
The National Lacrosse League has named leading telco AT&T as its inaugural official telecommunications partner.
Terms were not disclosed but, according to CNBC, the partnership is worth six figures.
National Lacrosse League signs landmark gaming partnership with BetMGM
The National Lacrosse League has signed the first gaming partnership for lacrosse in the United States after announcing a deal with Roar Digital, the joint venture between MGM Resorts and GVC Holdings.
Geico extends partnership with National Lacrosse League
The National Lacrosse League has announced an extension of its partnership with leading US insurance company Geico
National Lacrosse League partners with Sportlogiq
The National Lacrosse League has announced a multi-year deal with Sportlogiq in which the Montreal-based sports analytics company will become the NLL’s official statistics partner.