Ice Hockey

Ice Hockey
Sponsorship & Marketing

The Professional Women’s Hockey League (PWHL) has signed up Air Canada to its sponsorship portfolio ahead of its inaugural season.
Ice Hockey
Sponsorship & Marketing

Toronto-based pizza chain Pizza Pizza has taken over the home helmet sponsorship rights to the NHL’s Toronto Maple Leafs from social media platform TikTok.
Ice Hockey
Sponsorship & Marketing

The National Hockey League (NHL) has extended its agreement with global supply chain solutions and industrial distribution company Fastenal in a multi-year deal
Ice Hockey
Sponsorship & Marketing

LA Tourism is leaning into sports sponsorship to attract more overseas visitors and restore visitor numbers to pre-pandemic levels, according to Adam Burke, chief executive of the tourism body.
Ice Hockey
Sponsorship & Marketing

The National Hockey League and National Hockey League Players' Association have extended car rental company Enterprise's North American sponsorship in a multi-year deal
Ice Hockey
Sponsorship & Marketing

Health insurance company Blue Shield of California has expanded its relationship with sports and entertainment group AEG by taking up the ‘Official Helmet Partner’ rights for the NHL’s LA Kings. T
Ice Hockey
Sponsorship & Marketing

Regions Bank’s new jersey patch agreement with the Nashville Predators has taken the roster of National Hockey League (NHL) teams with jersey deals up to 17 with just two weeks to go before the start o…
Ice Hockey
Sponsorship & Marketing

The Florida Panthers of the National Hockey League has turned to one of its strongest commercial partners, Amerant Bank, to become the new naming-rights partner of its arena
Ice Hockey
Finance & Law

Canadian sports drink BioSteel, a sponsor of the National Hockey League (NHL), has announced that it has sought and obtained "an initial order for creditor protection from the Ontario Superior Court of…
Ice Hockey
Sponsorship & Marketing

The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
Ice Hockey
Sponsorship & Marketing

North America’s new Professional Women’s Hockey League (PWHL) has signed up its first founder partner, a multi-year deal with Canadian Tire.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced that sponsorship analysis platform MVP Index will become the league’s strategic partner for valuation and asset measurement of its Digitally Enhanced Dasherboards (…
Ice Hockey
Sponsorship & Marketing

US sportswear giant Nike has ended its sponsorship of Hockey Canada, amid the fallout from a sexual assault scandal that came to light at ice hockey's domestic governing body last year
Ice Hockey
Governance

Katherine Henderson has been named the new chief executive and president of Hockey Canada following a tumultuous past year for the organisation
Baseball

The addition of NHL jersey patch and MLB sleeve patch inventory to the existing NBA jersey patch programme has created a glut of inventory across the major US professional leagues. But, as Matthew Glendinning reports, agencies remain optimistic about demand for the assets.
Ice Hockey

Project and work management software company Smartsheet uses sports sponsorship to integrate its services into high-profile sports organisations like McLaren Racing and NHL franchise the Seattle Kraken. Matthew Williams reports.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has added global digital services and solution provider Presidio as the league's official technology innovation partner in a multi-year, North American partnership deal
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Anaheim Ducks have announced a three-year deal with Western National Property Management that will see the company's logo on the team's home and alternate jerseys