Horse Racing

Horse Racing

A new team-based horse racing series will help the sport shed its traditional ‘boots and Barbour’ image in the UK and attract sponsors from outside the dominant alcohol and gambling sectors, a leading age…
Horse Racing

UK gambling firm Betway has extended its deal as the Official Betting Partner of the Grand National Festival for five years
Horse Racing

Kenyan online bookmaker SportPesa has broadened its sports sponsorship portfolio by agreeing a new partnership with Chester Racecourse in England
Horse Racing

US brewery MillerCoors has agreed a multi-year deal with Churchill Downs Racetrack for its Blue Moon brand to become the official craft beer of horseracing showpiece the Kentucky Derby
Horse Racing

The Jockey Club has unveiled insurance provider JLT Speciality as an Official Partner
Horse Racing

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.
Horse Racing

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.
Horse Racing

UK bookmaker William Hill further expanded into the US market this week by tying up a long-term deal with casino operator Eldorado Resorts
Horse Racing

Swiss watchmaker Longines has enhanced its relationship with Ascot Racecourse by becoming an official partner of the venue.

Horse Racing

Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.

Horse Racing

Online betting exchange Betdaq has renewed its sponsorship of the Punchestown Festival horse-racing event, while bookmaker Coral has extended its backing of the Coral-Eclipse race at Sandown Park.

Horse Racing

Online sports betting company Sky Bet has agreed a deal to become the title sponsor of The Ebor, an annual horse race held at York Racecourse in England.

Horse Racing

Japanese automotive manufacturer Lexus has been named as the new principal partner of the Melbourne Cup horse-racing event through an agreement with the Victoria Racing Club.

Horse Racing

US horse-racing event the Kentucky Derby has signed a two-year sponsorship deal with Mexican beer brand Corona Extra, along with another agreement with cider brand Angry Orchard.

Horse Racing

Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Derby horse-racing event.

Horse Racing

National Express, the UK’s largest coach operator, has become the official coach and bus partner of The Jockey Club, the British horseracing commercial group.

Horse Racing

British horseracing commercial group the Jockey Club has agreed a partnership with the UK arm of the European Breeders’ Fund.

Horse Racing

British horseracing commercial group the Jockey Club has entered into a partnership with betting exchange Smarkets.