Horse Racing

Horse Racing
Sponsorship & Marketing

The New York Racing Association has strengthened its association with Playfly Sports, which will aid a $455m transformation project aiming to “set the global standard” for horse racing venues.
Horse Racing

Jonathan Gregory, the commercial director for the Goodwood Group, describes how its portfolio of horse racing and motorsport events appeal to luxury brands and how it is benefiting from the growth in popularity of F1
Horse Racing

The Jockey Club is in the market for a title sponsor for next year’s Cheltenham Festival as it embarks on a strategy to combine its sponsorship assets into a more ‘holistic’ offering for brands.   
Horse Racing
Finance & Law

Macau is the latest region where horse racing will cease to operate after its government announced it will be removing the local jockey club’s licence to operate.
Horse Racing
Sponsorship & Marketing

The CSM Sport & Entertainment agency has today (Wednesday) been tasked with attracting more sponsors for the major events organised by the Jockey Club, the UK’s largest commercial horse racing organisation.
Horse Racing
Events

Churchill Downs Racetrack has announced its partners and licensees for the upcoming 149th Kentucky Derby
Horse Racing
Sponsorship & Marketing

Betting operator Betfred has been named as the new main sponsor of two of the UK's leading flat racing classics, the Derby and the Oaks
Horse Racing
Sponsorship & Marketing

Betting operator William Hill has signed as the ‘Official Betting Partner’ for this year’s Racing League, the second season of the British and Irish horse racing competition. T
Horse Racing
Sponsorship & Marketing

The UK division of Dutch brewing group Heineken has agreed a multi-year sponsorship deal with Goodwood, the English estate which hosts horseracing showpiece the Goodwood Festival
Horse Racing
Sponsorship & Marketing

Goodwood Racecourse has signed up betting operator Coral as the ‘Official Fixed-Odds Betting Partner’ of the Goodwood Festival for the next three years.
Horse Racing
Sponsorship & Marketing

Mobile betting operator Virgin Bet will retain its naming sponsorship of Scotland's richest flat horserace meeting – the three-day Ayr Gold Cup Festival, this September, T
Horse Racing
Events

Japanese automotive manufacturer Lexus has agreed a two-year contract extension which will see it remain as principal partner of the Victoria Racing Club (VRC) and its showpiece horse race, the Melbourne…
Horse Racing
Sponsorship & Marketing

UK-based jeweller Boodles has renewed its sponsorship of the Cheltenham Gold Cup horse-racing event for a further two years
Horse Racing
Sponsorship & Marketing

Triple Crown horse race aligns with luxury automaker
Horse Racing
Sponsorship & Marketing

Italian beer brand Peroni Nastro Azzurro has signed as the official beer of UK horseracing’s Ascot Racecourse in a five-year deal.
Horse Racing
Sponsorship & Marketing

British horseracing venue Ascot Racecourse has signed up Slingsby Gin to its sponsorship portfolio. The Yorkshire-based gin company becomes the racecourse’s 'Official Gin Supplier'.
Horse Racing
Sponsorship & Marketing

French horse racing’s governing body France Galop has extended its agreement with Qatar Racing for the title rights to the top two thoroughbred races in France – the Prix de l’Arc de Triomphe and the P…
Horse Racing
Sponsorship & Marketing

UK-based jeweller Boodles has expanded its relationship with jump racing’s Cheltenham Festival by taking on the naming rights to the prestigious Cheltenham Gold Cup this year.