Golf

French vodka brand Grey Goose has renewed its partnership with the US golf organisation the PGA Tour.

The Ladies Professional Golf Association has named Bank of Hope, the largest Korean-American bank in the US, as the new title sponsor of its Founders Cup event.

Japan Airlines has signed on as the title sponsor of the first PGA Tour-sanctioned golf event to be held in Japan.

The Ladies Professional Golf Association (LPGA) has entered into a partnership with Leaders Cosmetics, which specialises in the production of facial masks and skincare products.

Global asset manager Standard Life Investments has extended its partnership with the Ryder Cup golf event.

French clothing brand Lacoste has agreed a deal to sponsor the next five editions of the Presidents Cup golf tournament.

US retail and wholesale energy supplier, Constellation, is using the PGA of America and its marquee events to promote energy sustainability and renewable energy sources.

Information technology solutions provider CDW has extended its partnership with golf’s PGA Tour.

Data storage company EMC Corporation has signed as title sponsor of the PGA Tour’s FedExCup Playoffs tournament, formerly known as the Deutsche Bank Championship, for two years from 2017 to 2018.

Dairy product company Müller sponsored Team GB, the UK’s Olympic team at Rio 2016, and three individual federations, to raise brand awareness during the Summer Games.

Japanese non-profit organisation ISPS Handa has taken on sole naming rights to the New Zealand Open golf tournament.

Canadian bank, RBC, is using its sponsorship of two PGA Tour events to consolidate its position as Canada’s leading bank and grow its brand awareness in the US and abroad.

Golf cart manufacturer Club Car has renewed its partnership with the Ryder Cup Europe team, with the fresh agreement set to cover the 2018 edition of the event.

US multinational corporation EMC has upgraded its partnership with the Deutsche Bank Championship to take on title sponsorship rights to the golf event from 2017.

Energy company Constellation has entered into a multi-year partnership with the PGA of America golf organisation.

Cross-border payments provider Western Union Business Solutions has entered into a partnership with the PGA of Australia golf organisation and agreed a deal to sponsor the Australian PGA Championship event.