Golf
Japan Airlines lands title sponsorship of landmark golf event
Japan Airlines has signed on as the title sponsor of the first PGA Tour-sanctioned golf event to be held in Japan.
LPGA has sunny disposition with Leaders Cosmetics tie-up
The Ladies Professional Golf Association (LPGA) has entered into a partnership with Leaders Cosmetics, which specialises in the production of facial masks and skincare products.
Standard Life Investments renews Ryder Cup partnership
Global asset manager Standard Life Investments has extended its partnership with the Ryder Cup golf event.
Presidents Cup kits out with Lacoste
French clothing brand Lacoste has agreed a deal to sponsor the next five editions of the Presidents Cup golf tournament.
Constellation: Ryder Cup headlines drive for renewable energy
PGA Tour extends with technology partner
Information technology solutions provider CDW has extended its partnership with golf’s PGA Tour.
EMC takes over title rights from crisis-hit Deutsche Bank
Data storage company EMC Corporation has signed as title sponsor of the PGA Tour’s FedExCup Playoffs tournament, formerly known as the Deutsche Bank Championship, for two years from 2017 to 2018.
Müller: Balanced portfolio focuses on Olympic sports
ISPS Handa lands sole naming rights to New Zealand Open
Japanese non-profit organisation ISPS Handa has taken on sole naming rights to the New Zealand Open golf tournament.
RBC: Long-term partnerships target wealthy clients
Ryder Cup Europe holes extension with Club Car
Golf cart manufacturer Club Car has renewed its partnership with the Ryder Cup Europe team, with the fresh agreement set to cover the 2018 edition of the event.
EMC to replace Deutsche Bank as title sponsor of Fedex Cup playoff event
US multinational corporation EMC has upgraded its partnership with the Deutsche Bank Championship to take on title sponsorship rights to the golf event from 2017.
PGA of America energised by Constellation
Energy company Constellation has entered into a multi-year partnership with the PGA of America golf organisation.
PGA of Australia links up with Western Union
Cross-border payments provider Western Union Business Solutions has entered into a partnership with the PGA of Australia golf organisation and agreed a deal to sponsor the Australian PGA Championship event.
Malaysian golf showpiece banks extension with title sponsor
Financial services company CIMB Group has extended its title sponsorship of the CIMB Classic golf event, which is held annually in Kuala Lumpur, Malaysia.
PGA Tour’s season finale boosted by sponsor extensions
Drinks giant Coca-Cola and energy firm the Southern Company have extended their sponsorship deals with golf’s PGA Tour and the Tour Championship in agreements that are set to provide enhanced broadcast coverage of the season-ending tournament.
Indonesian Masters banks title sponsor
Financial services company Bank Negara Indonesia has agreed a deal to become title sponsor of the 2016 edition of the Indonesian Masters golf event.
RBC holes extensions with PGA Tour events
Canadian banking group RBC has extended title sponsorship agreements with the Heritage and Canadian Open PGA Tour golf tournaments.