Golf
European Tour signs up RSM, extends with Fanatics
Golf’s European Tour has secured a partnership with audit, tax and consulting firm RSM and extended a deal with online sports retailer Fanatics.
Microsoft partners Women’s PGA Championship
US software giant Microsoft has been named a founding sponsor of this year’s Women’s PGA Championship golf major.
LPGA accessorises with Korean partner
Korean mobile accessory company STI:L has been named an official marketing partner of the Ladies Professional Golf Association (LPGA).
Adidas Golf extends Ryder Cup Europe partnership
The golf division of German sportswear giant Adidas has renewed its partnership with the Ryder Cup Europe team for the 2016 and 2018 editions of the event.
RBC and Boeing extend with PGA Tour event
Canadian financial institution RBC and aerospace company Boeing have extended their sponsorship deals with the PGA Tour’s Heritage golf tournament in Hilton Head Island, South Carolina in the US.
Presenting sponsor extends with LPGA tournament
Taiwanese financial services group CTBC Bank will remain the presenting sponsor of the Swinging Skirts LPGA Classic women’s golf tournament for its 2016 edition.
Valspar paints extension with PGA Tour event
Paint manufacturer Valspar has agreed a three-year extension to its title sponsorship of the PGA Tour golf tournament held in Palm Harbor, Florida.
Stryker hits the target with PGA Tour renewal
Stryker Orthopaedics has extended a commercial agreement with golf’s PGA Tour.
Thai companies return to back country’s golf showpiece
Telecommunications company True Corporation and beverage firm ThaiBev have returned to back the Thailand Classic golf event for a second successive year.
Asian Tour extends stay with Hilton
Global hospitality company Hilton Worldwide has extended its partnership with golf’s Asian Tour.
Honda extends long-running title sponsorship of PGA Tour event
The North American division of Japanese automotive firm Honda has agreed a five-year extension to its long-running title sponsorship of the PGA Tour golf tournament currently being held at the PGA National Golf Club in Palm Beach Gardens, Florida.
Morgan Stanley backs PGA Tour showpiece
Financial services company Morgan Stanley has agreed a partnership with the Players Championship, one of the PGA Tour’s leading golf tournaments.
PGA Tour extends United Airlines relationship
Golf’s PGA Tour has sealed a long-term renewal of a deal with United Airlines.
Texas PGA Tour event serves up title sponsor
Speciality foods retailer Dean & Deluca has signed up as the title sponsor of the PGA Tour golf tournament at the Colonial Country Club in Fort Worth, Texas in the US.
Asian Tour puts best foot forward with Ecco
Danish shoe manufacturer Ecco has entered into a partnership with golf’s Asian Tour.
ISPS extends title sponsorship of Perth golf event
The International Sports Promotion Society (ISPS) has renewed a deal to serve as the title sponsor of the Perth International golf tournament.
Bridgestone seals UK golf tournament partnerships
Bridgestone UK’s tyre division has expanded its presence in golf by sealing partnerships with three UK-based tournaments in 2016.
Tech to the fore as Acer extends LPGA deal
Taiwanese electronics company Acer has opted to extend its partnership with the Ladies Professional Golf Association.