Golf
Top five motorsports generate €2.33bn from sponsorship in 2017 UPDATED
For 2017, we have researched over 900 deals across 28 countries and covering 124 rights fees to map out the sponsorship landscape of motorsports.
Alfa Romeo to sponsor Presidents Cup
Italian car manufacturer Alfa Romeo has reached an agreement with golf’s PGA Tour to sponsor this year’s Presidents Cup tournament.
ShopRite extends title sponsorship of LPGA tournament
US supermarket chain ShopRite has agreed a five-year extension to its title sponsorship deal with the Ladies Professional Golf Association tournament held at the Stockton Seaview Hotel and Golf Club in New Jersey.
PGA Tour fills new category with Arby’s deal
Sandwich restaurant chain Arby’s has agreed a first-of-its-kind sponsorship deal with golf’s PGA Tour.
Sponsorship in golf
For 2017, we have researched over 710 deals across 38 countries and covering 88 rights fees to map out the sponsorship landscape of golf.
Panasonic steps up Asian Tour backing with support of new series
Japanese electronics company Panasonic has enhanced its association with golf’s Asian Tour by becoming the title sponsor of a new series of events.
FedEx extends title sponsorship of PGA Tour’s points race
Global logistics company FedEx has agreed a 10-year extension to its title sponsorship of the season-long points race on golf’s PGA Tour.
European Tour signs long-term deal with Aggreko
Golf's European Tour has signed a six-year deal with temporary power supplier Aggreko.
European Tour expands night golf concept with Hero backing
Indian motorcycle manufacturer Hero MotorCorp has extended its backing of the European Tour’s night golf concept by a further three years, with the venture to feature at two new locations in 2017.
MetLife upgrades PGA Tour partnership
Insurance company MetLife has extended and expanded its partnership with golf’s PGA Tour.
Anheuser-Busch extends with PGA Tour
Golf’s PGA Tour has extended its partnership with US brewing company Anheuser-Busch.
Regions Bank extends backing of PGA Tour Champions major
Banking and financial services company Regions Bank has agreed to extend its title sponsorship of the Tradition PGA Tour Champions golf event in the US.
QBE title sponsors PGA Tour’s Shootout tournament
Insurance group QBE has signed on as the new title sponsor of the PGA Tour’s Shootout event, which takes place annually in the US state of Florida.
IBM: Opportunities to collaborate crucial to decision-making
Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.
The Open signs latest Premier League partner
English Premier League football club Manchester City has entered into a partnership with organisers of golf’s Open Championship.
Mastercard extends PGA Tour partnership
Mastercard has extended its partnership with golf’s PGA Tour, while the global payment services company has also agreed a deal to continue sponsoring the Arnold Palmer Invitational event.
Kia extends LPGA partnership
Korean automotive manufacturer Kia has renewed its partnership with the Ladies Professional Golf Association.
LPGA debuts new travel service following HotelPlanner link-up
The Ladies Professional Golf Association has launched a new travel service after agreeing a sponsorship deal with HotelPlanner.