Golf

Golf’s PGA Tour has agreed a four-year sponsorship deal with massage and skincare services company Massage Envy.

Alfa Romeo, the car maker owned by Fiat Chrysler Automobiles, will serve as a Global Partner of golf’s Presidents Cup, the biennial national team match-play event between the USA and an international team, under a deal agreed last month.

For 2017, we have researched over 900 deals across 28 countries and covering 124 rights fees to map out the sponsorship landscape of motorsports.

Italian car manufacturer Alfa Romeo has reached an agreement with golf’s PGA Tour to sponsor this year’s Presidents Cup tournament.

US supermarket chain ShopRite has agreed a five-year extension to its title sponsorship deal with the Ladies Professional Golf Association tournament held at the Stockton Seaview Hotel and Golf Club in New Jersey.

Sandwich restaurant chain Arby’s has agreed a first-of-its-kind sponsorship deal with golf’s PGA Tour.

For 2017, we have researched over 710 deals across 38 countries and covering 88 rights fees to map out the sponsorship landscape of golf.

Japanese electronics company Panasonic has enhanced its association with golf’s Asian Tour by becoming the title sponsor of a new series of events.

Global logistics company FedEx has agreed a 10-year extension to its title sponsorship of the season-long points race on golf’s PGA Tour.

Golf's European Tour has signed a six-year deal with temporary power supplier Aggreko.

Indian motorcycle manufacturer Hero MotorCorp has extended its backing of the European Tour’s night golf concept by a further three years, with the venture to feature at two new locations in 2017.

Insurance company MetLife has extended and expanded its partnership with golf’s PGA Tour.

Golf’s PGA Tour has extended its partnership with US brewing company Anheuser-Busch.

Banking and financial services company Regions Bank has agreed to extend its title sponsorship of the Tradition PGA Tour Champions golf event in the US.

Insurance group QBE has signed on as the new title sponsor of the PGA Tour’s Shootout event, which takes place annually in the US state of Florida.

Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.