Golf
Zurich extends backing of PGA Tour’s New Orleans event
Financial services company Zurich Insurance has renewed its title sponsorship of the PGA Tour golf event in New Orleans.
Jim Beam Black backs PGA Championship
Bourbon whiskey brand Jim Beam Black has entered into a partnership with golf’s PGA of America, through which it will sponsor the PGA Championship, one of the four major tournaments on the men’s circuit.
Charles Schwab adds Fort Worth event to golf portfolio
Investment services firm Charles Schwab has been named as the new title sponsor of the Fort Worth Invitational PGA Tour golf event in Texas.
LPGA opens up Weatherman partnership
The Ladies Professional Golf Association has agreed a sponsorship deal with umbrella manufacturer Weatherman.
Michelob adds Ryder Cup, PGA Championship to golf portfolio
US beer brand Michelob Ultra has strengthened its position within golf by becoming a sponsor of the Ryder Cup and the PGA Championship.
Bridgestone extends PGA Tour partnership
Japanese tyre manufacturer Bridgestone has renewed its partnership with golf’s PGA Tour, with the company also taking on title sponsorship of the Senior Players Championship.
FedEx takes title sponsorship of relocated World Golf Championships event
Global logistics company FedEx has been named as the new title sponsor of the World Golf Championships event that is currently held in Akron, Ohio, with the tournament to now take place in Memphis, Tennessee as part of an agreement with the PGA Tour.
LPGA signs presenting partner for revamped qualifying series
The Ladies Professional Golf Association (LPGA) has named health insurance company Blue Cross and Blue Shield of North Carolina as the presenting sponsor of its new qualifying series.
Charles Schwab links up with PGA Championship
Investment services firm Charles Schwab has been unveiled as a sponsor of the PGA Championship, one of golf’s four men’s majors.
European Tour event to return to Munich as BMW extends backing
German automotive manufacturer BMW has extended its commitment to the BMW International Open European Tour golf event by a further four years.
Hewlett Packard Enterprise engaged to aid digital transformation of Ryder Cup
US technology company Hewlett Packard Enterprise has agreed a deal to support this year’s edition of the Ryder Cup golf event.
LPGA secures presenting sponsor for Kingsmill Championship
US insurance firm Geico has signed a deal to become the presenting sponsor of the Ladies Professional Golf Association’s Kingsmill Championship.
ANA extends title sponsorship of LPGA major
Japanese airline All Nippon Airways has renewed its title sponsorship of women’s golf major the ANA Inspiration.
LPGA continues sponsorship drive with Consumer Cellular deal
The Ladies Professional Golf Association has agreed a sponsorship deal with US-based wireless phone provider Consumer Cellular.
Rolex extends USGA partnership
Swiss watchmaker Rolex has renewed its long-running sponsorship of the United States Golf Association.
LPGA expands sponsorship portfolio with Dow deal
The Ladies Professional Golf Association has entered into a new partnership with global science and technology specialist the Dow Company.
Leaders Cosmetics enhances LPGA partnership
Korean facial masks and skincare products manufacturer Leaders Cosmetics has renewed and enhanced its partnership with the Ladies Professional Golf Association.
PGA Tour event forgoes title sponsorship to secure future
The PGA Tour golf event in Fort Worth, Texas will be known as the Fort Worth Invitational this year after four companies agreed to support the tournament in the absence of outgoing title sponsor, speciality foods retailer Dean & DeLuca.