Golf
Swing – Grant Thornton & the PGA Tour/The Players Championship
Grant Thornton leveraged its rights at the 2020 Players Championship with a Rickie Fowler-fronted ad campaign.
John Deere secures long-term partnerships with LPGA, LET
John Deere has further enhanced its presence within women's golf by striking three-year commercial deals with both the Ladies Professional Golf Association and Ladies European Tour
Data Snapshot: Golf 2020
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.
The Match II – Cisco & Turner Sports
In May 2020, Cisco stepped in as a ‘content integration’ partner of ‘The Match: Champions for Charity’, the blockbuster live golf matchplay event featuring Tiger Woods, Phil Mickelson, Tom Brady, and Peyton Manning.
Official Timekeeper – Rolex & the US Golf Association
For the delayed 2020 US Open, long-time sponsor Rolex activated through a testimony-led campaign centred on its 40-year relationship with the tournament.
DraftKings secures major Masters presence with DeChambeau partnership
Daily fantasy and sports betting company DraftKings will gain a significant presence at The Masters by agreeing to an exclusive, multiyear partnership with tournament favorite Bryson DeChambeau.
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
LG Electronics backs new KPGA event
South Korean consumer electronics company LG has agreed a three-year tournament deal with the Korea Professional Golfers Association
PGA Tour strikes marketing partnership with TruGreen
The PGA Tour has struck a multiyear partnership with lawn care company TruGreen, which has been designated the official lawn care treatment provider of the PGA Tour, PGA Tour Champions, and TPC Network.
Hyperice expansion continues with PGA Tour partnership
The PGA Tour has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery device.
Vivint Smart Home to sponsor PGA Tour’s Houston Open
The PGA Tour has announced that smart home company Vivint Smart Home will become the title sponsor of next month's Houston Open
IMG Arena’s in-play golf betting product ‘soft-launches’ on Bet365 platform
IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
AXA named Presenting Partner of European Tour’s Scottish Championship
AXA Asia has been named as the Presenting Partner of the Scottish Championship golf tournament which takes place at Fairmont St Andrews course next week
U.S. Open AR – Deloitte & the United States Golf Association
Deloitte’s activation around the 2020 US Open involved designing an augmented reality app experience for golf fans unable to attend the event due to coronavirus restrictions.
Callaway extends PGA of Australia backing
Golf equipment manufacturer Callaway has prolonged its sponsorship of the PGA of Australia by renewing its backing for the long-running Australian pro-am team event, the Volkswagen Scramble
‘Parity and equality’ key to PGA Tour betting operator deals
The four betting operator sponsors of golf’s PGA Tour, all signed this summer, are each paying similar rights fees for non-exclusive rights with the same contract durations.Â
Sport
WME Sports adds Japanese rising star Kanaya to golf stable
The Endeavor-owned WME Sports athlete representation agency has signed up leading amateur golfer Takumi Kanaya from Japan
LPGA chooses CSM to drive sponsorship sales
The Ladies Professional Golf Association has appointed the CSM Sport & Entertainment agency to sell its sponsorship packages