Golf
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
Industry veteran Morgan to spearhead Standard Life Aberdeen sponsorship strategy
Sports sponsorship industry consultant Giles Morgan has been appointed head of sponsorship and partnerships at investment and asset management company Standard Life Aberdeen
Cazoo snaps up two title sponsorships on European Tour’s UK Swing
Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.
Omega extends long-term backing of golf’s European Masters
Swiss watchmaker Omega has renewed its long-running title sponsorship of the European Masters golf event until 2027.
Omega has lent its name to the European Tour event since 2001
Pega signs up as Ryder Cup worldwide supplier, BP also confirmed as sponsor
US-based software company Pegasystems (Pega) has signed as a worldwide supplier for the next two editions of the Ryder Cup
Sportfive: Mickelson “definitely got everybody’s attention”
Global agency working on both short- and long-term opportunities for golfer
Title sponsorship for PGA’s Charles Schwab Challenge extended until 2026
Investment services company Charles Schwab has agreed a deal with the PGA Tour to extend its title sponsorship of the Charles Schwab Challenge to 2026
Mickelson set for further commercial boost after golf major win
Popular figure becomes oldest men's golfer ever to win a major tournament
PGA of America secures IMG Arena, EA Sports deals
IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
TaylorMade acquired by Korean private equity group
Golf equipment brand TaylorMade has been acquired by Korea-based private equity firm, Centroid Investment Partners
Zoom joins European Tour’s top-tier sponsors
Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.
DS Automobiles to sponsor Italian golf events in Infront-brokered deal
The Italian Golf Federation (FIG) has signed a three-year sponsorship with DS Automobiles, making the French premium car brand the new title sponsor of the Italian Open
PGA Tour, DraftKings to build retail sportsbook at TPC Scottsdale
The PGA Tour and leading US gaming operator DraftKings have announced plans to open and operate a premium retail sportsbook at TPC Scottsdale as part of an expanded partnership.
Lexus agrees deal with HSBC Women’s World Championship
Lexus has signed a deal to become the official automotive sponsor of the HSBC Women’s World Championship golf tournament.
PGA Tour signs up theScore Bet in fifth betting operator deal
The PGA Tour has added theScore Bet to its roster of official betting operators
Comcast Business signs first PGA Tour sponsorship
Enterprise solutions-focused arm of cable giant to sponsor player rankings
Travelers extends as event title sponsor and official insurer of PGA Tour
US insurance company Travelers has extended its title sponsorship of the Travelers Championship PGA Tour event through 2030
Dewar’s Scotch Whisky signs US Open supporter-level deal with USGA
The United States Golf Association (USGA) has signed a multi-year agreement with Dewar’s Scotch Whisky to serve as a ‘Proud Supporter of the US Open Championship’.
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