Cycling
Tissot returns to Tour de France with new ASO partnership
Swiss watchmaker Tissot has agreed a sponsorship deal with the Tour de France and other cycling events staged by Amaury Sport Organisation.
FDJ becomes first Paris 2024 bid sponsor, extends cycling deal
French gaming operator Francaise des Jeux (FDJ) has signed up as the first official sponsor of Paris’ bid to host the 2024 Olympic Games and extended a partnership with a French WorldTour cycling team.
Ford replaces Jaguar as Team Sky partner
British UCI WorldTour cycling outfit Team Sky has entered into a partnership with automotive giant Ford.
Evans Cycles signs up to support RideLondon
UK specialist bike shop Evans Cycles has become an official partner of this year’s RideLondon mass-participation cycling event.
BMC remains in the saddle with WorldTour team
BMC Racing will compete on the UCI WorldTour cycling circuit beyond 2016 after extending its title sponsorship deal with Swiss bike manufacturer BMC.
Lotto-Soudal partners with pharmaceutical company
UCI WorldTour cycling team Lotto-Soudal has entered into a partnership with Belgian pharmaceutical company Eurogenerics.
Trek Factory Racing signs up Segafredo as co-title sponsor
UCI WorldTour cycling team Trek Factory Racing has signed Italian coffee brand Segafredo as its new co-title sponsor.
Russian backer to end support of leading UCI WorldTour team
UCI WorldTour cycling team Tinkoff-Saxo is on the lookout for a new main sponsor after owner Oleg Tinkov said his Russian banking group Tinkoff Credit Systems will withdraw its backing at the end of the 2016 season.
Rabobank to exit top-level sports sponsorship
Dutch banking and financial services group Rabobank has announced that it will withdraw its sponsorship of top-level sport at the end of 2016.
Sapinda signs as latest major partner for African cycling team
Global investment company Sapinda Holding has agreed a deal to become the latest sponsor of the soon to be rebranded MTN-Qhubeka, Africa’s sole Professional Continental cycling team.
Prudential extends title sponsorship of RideLondon
UK life insurance and financial services company Prudential has opted to extend its title sponsorship of annual mass-participation cycling event RideLondon.
Dimension Data buys African cycling team title rights
South African technology company Dimension Data has bolstered its presence in professional cycling in a title deal with the team currently known as MTN-Qhubeka.
Etixx-QuickStep adds Lidl to commercial basket
The Etixx-QuickStep UCI World Tour cycling team has agreed a partnership with German supermarket chain Lidl.
Cervélo to title sponsor women’s pro cycling team
Racing bicycle frames manufacturer Cervélo has struck a deal to become title sponsor of the Bigla Pro Cycling women’s professional team.
MTN-Qhubeka builds sponsor portfolio with Deloitte deal
Professional Continental cycling team MTN-Qhubeka has continued on its sponsorship recruitment drive by agreeing a deal with professional services firm Deloitte.
Dimension builds cycling portfolio by backing African team
Global IT solutions and services provider Dimension Data has agreed a deal to become the sole title sponsor of MTN-Qhubeka, Africa’s only Professional Continental cycling team.
Richmond cycling event teams up with healthcare company
Richmond 2015, the organiser of cycling’s 2015 UCI Road World Championships in the US city, has announced that Owens & Minor, the international healthcare-logistics company, has become a partner.
Prestige partner for World Track Cycling Championships
Sports travel and hospitality specialist Prestige Hospitality has been announced as the exclusive hospitality provider for the International Cycling Union’s (UCI) World Track Cycling Championships.