Cricket
South Africa and Australia unveil sleeve sponsors for Cricket World Cup
Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
BCCI adds SBI Life sponsorship ahead of Australia ODI series
Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
EXCLUSIVE: Amul to be Afghanistan and Sri Lanka’s sleeve sponsor at Cricket World Cup
Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal
CSA turns to Lotto Sport as kit sponsor as Castore exits
Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.
BCCI targets sponsor additions after headline spots filled
The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
New fantasy platform Super 11 becomes Asia Cup title sponsor
Newly launched fantasy gaming platform Super 11 Fantasy League has signed as the title sponsor of cricket’s 2023 Asia Cup.
BCCI secures title sponsorship fee uplift in IDFC First Bank deal
The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
Mastercard sponsors 2023 Cricket World Cup
Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
BCCI ‘lowers title sponsor asking price’
The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week
Asics adds to Cricket Australia’s set of long-term sponsors
Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets.
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BCCI invites bids for title sponsorship rights
The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
Hundred seeks crossover benefits from Compare the Market’s mascot marketing
The Hundred’s new principal sponsor deal with price comparison platform Compare the Market represents a strong increase in value on the competition’s previous deal with Cazoo, reflecting its more established position in the UK’s sports market.
ICC seeks merchandise licensing partner for 2024-31 events cycle
The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
Barbados Royals extends MCW shirt deal, Seattle Orcas signs up Lyca Mobile
Caribbean Premier League (CPL) team Barbados Royals has signed an extension to its front-of-shirt sponsorship deal with online gambling platform MCW
Two down, one to go as ECB lands Metro Bank as One Day sponsor
The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…
Betway bolsters cricket presence with Major League Cricket deal
Major League Cricket (MLC) is the latest T20 cricket league to sign up gambling platform Betway as a sponsor
Compare the Market fills The Hundred’s principal sponsor position
Compare the Market, the price comparison platform, was today (Tuesday) unveiled as the new principal sponsor of The Hundred, English cricket's nascent short-format competition
BCCI Dream11 deal reflects course correction for Indian tech sponsorship spending
The Board of Control for Cricket in India (BCCI) has prioritised stability over profits in taking a significantly lower fee for its new Team India lead sponsorship deal with Dream11.