Cricket
Commonwealth Bank: Rebalancing investment towards grassroots cricket
Surrey signs kit partnership with Adidas
AKS forges title sponsorship with Bangladesh Premier League
Bangladeshi steel company AKS has acquired title sponsorship rights to the 2016 season of domestic Twenty20 cricket competition the Bangladesh Premier League.
Melbourne Renegades drive away with new major partner
The Melbourne Renegades Australian Big Bash League Twenty20 cricket team has agreed a major partnership with the country’s leading online car sales website, Carsales.com.au.
Commonwealth Bank recommits to Cricket Australia with landmark investment
The Commonwealth Bank of Australia has extended its partnership with the Cricket Australia governing body, with the new contract focusing on aiding the development of the sport in the country.
Cricket South Africa refreshes SAB deal
Cricket South Africa has signed a new five-year deal with South African Breweries.
Title sponsor extends with Women’s Big Bash
Sports retail store chain Rebel has opted to extend its title sponsorship of the Women’s Big Bash League following the success of the inaugural season of the Australian Twenty20 cricket competition.
ECB pours extension with Hardys
Australian wine brand Hardys has renewed its partnership with the England and Wales Cricket Board.
Cape Cobras build ties with new major sponsor
South African cricket team the Cape Cobras has named construction firm BuildNat as its new headline sponsor.
Bangladesh Cricket Board secures revenue boost with Impress Matra deal
The Bangladesh Cricket Board has agreed a wide-ranging sponsorship deal with Impress Matra Consortium.
BCCI banks new sponsor
Janalakshmi Financial Services (Jana) has agreed a deal to become an associate sponsor of the Board of Control for Cricket in India.
South Africa’s Dolphins wager on new title sponsor deal
South African sports betting operator HollywoodBets has opted to upgrade its partnership with the Dolphins domestic cricket franchise by taking on the title sponsorship rights to the team.
Women’s BBL team extends with principal partner
Australian Women’s Big Bash League Twenty20 cricket team the Brisbane Heat has extended its main sponsorship deal with Epic Pharmacy.
BCCI partner Paytm backs US-staged India-West Indies series
The Board of Control for Cricket in India has said e-commerce firm Paytm will serve as the title sponsor of this weekend’s Twenty20 cricket matches between India and the West Indies, which will be held in the United States.
NatWest upgrade gets ECB values back on track
RBS Group-owned bank NatWest has increased the England and Wales Cricket Board’s (ECB) money on its top sponsor position, signing a four-year deal, from 2017 to 2020, to replace supermarket Waitrose.
Indian cricket still way in front, others make gains
The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.
Sunfoil maintains backing of Test cricket in South Africa
Sunflower oil brand Sunfoil has agreed a two-season extension to its title sponsorship of Test cricket in South Africa.
NatWest steps up to become ECB’s principal partner
Banking group NatWest has upgraded its long-running association with the England and Wales Cricket Board to become the body’s principal partner.