Cricket
Cricket Australia signs Magellan as new Test series partner
Magellan Financial Group has entered into a partnership with Cricket Australia, through which it will serve as the new naming-rights sponsor of the national team’s domestic Test series.
Warwickshire extends with kit partner
English County Championship cricket club Warwickshire has opted to extend its partnership with sporting goods manufacturer PlayerLayer.
Powerade backs Caribbean Premier League
Coca-Cola Company-owned isotonic drinks brand Powerade has been named as the official hydration sponsor of this year’s edition of the Caribbean Premier League Twenty20 cricket competition.
Sri Lanka Cricket teams up with Coca-Cola
Soft drinks manufacturer Coca-Cola has entered into a partnership with the Sri Lanka Cricket national governing body.
Cricket: Top five cricket properties generate €190m in 2017
The combined annual sponsorship income generated by the International Cricket Council (ICC), the three cricket national bodies of England, India and Australia, and the world’s most valuable domestic competition, the Indian Premier League, is worth around €190m ($217.5m) in 2017, according to research by Sports Sponsorship Insider.
Gloucestershire extends with T20 shirt sponsor
English County Championship cricket club Gloucestershire has extended a shirt sponsorship deal with UK-based insurance broker Brightside Insurance Group.
Birmingham Airport teams up with Warwickshire
English County Championship cricket club Warwickshire has entered into a partnership with Birmingham Airport.
Warwickshire signs up Unibet as first betting partner
Online gambling operator Unibet has agreed a deal to become the first official betting partner of English County Championship cricket club Warwickshire.
Bookmaker signs on as title sponsor of Cape Cobras
South African online bookmaker World Sports Betting has agreed a three-year deal to become title sponsor of domestic cricket franchise the Cape Cobras
Addison Lee takes digital-first approach with Lord’s agreement
Marylebone Cricket Club, which operates Lord’s cricket ground in London, has sealed a digital partnership with car service company Addison Lee.
Vivo in record Indian sponsorship deal to retain IPL rights
Chinese mobile handset manufacturer Vivo has agreed to pay a huge increase to retain its title sponsorship rights for the Indian Premier League Twenty20 cricket competition.
Huawei links up with Sri Lanka Cricket
Hublot goes from one-year deals to long-term ICC agreement
Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.