Boxing
Matchroom Boxing adds Wow Hydrate to sponsor portfolio
MansionBet gets in on YouTuber boxing act
World Series of Boxing extends with equipment supplier
The World Series of Boxing has extended its partnership with sports equipment manufacturer Sting.
Hublot backs Mayweather for McGregor clash
Swiss watchmaker Hublot has agreed a deal to sponsor Floyd Mayweather Jr. for the US boxer’s upcoming fight against mixed martial arts star Conor McGregor.
Corona supports McGregor v Mayweather
Mexican lager brand Corona Extra has become the official beer sponsor of the clash between boxer Floyd Mayweather and mixed martial arts fighter Conor McGregor.
StubHub signs up to support World Boxing Super Series
Online ticket exchange StubHub has entered into a partnership with the World Boxing Super Series, a new elimination-style tournament that will launch this year.
Aiba signs up sponsor for Men’s World Championships
Adidas links up with Aiba worlds
Aiba signs kit deal for continental championships
Matchroom Boxing hails landmark JD partnership
Aiba teams up with Taishan Sports
William Hill bets on Joshua partnership
Bookmaker William Hill has agreed a deal to become the title sponsor of British heavyweight world champion boxer Anthony Joshua’s next three fights.
Tecate enters the ring with Golden Boy, Alvarez
Mexican beer brand Tecate has agreed a multi-year sponsorship deal with boxing promotional company Golden Boy Promotions, along with an endorsement contract with national hero Canelo Alvarez.
StubHub extends partnerships with Matchroom, Joshua
Online ticketing service StubHub has extended a deal with Matchroom Boxing and the management company’s heavyweight fighter Anthony Joshua.
Under Armour laces up with USA Boxing
US sportswear manufacturer Under Armour has agreed to become the official performance partner of USA Boxing.
Mayweather-Pacquiao to smash sponsorship records
This weekend’s pound-for-pound super fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas is poised to bring in more than three times the sponsorship revenue generated by any other boxing event in history, according to ESPN.com.
Tecate KO’s Corona for Mayweather-Pacquiao rights
Tecate has pipped rival Mexican beer brand Corona to secure title sponsorship rights for the highly anticipated world welterweight title unification bout between boxing superstars Floyd Mayweather Jr. and Manny Pacquiao.
FX World teams up with Matchroom Boxing
Financial trading services provider FX World has signed a new sponsorship deal with Matchroom Boxing, a promoter of high-profile boxing events.