Basketball

Italian sportswear brand Kappa has agreed a deal to become the exclusive apparel sponsor of the British Basketball League, the Women’s Basketball League and Great Britain’s men’s, women’s and junior national teams.

The French Basketball League (LNB) has entered into a partnership with audio equipment manufacturer Nexo.

Hotel group Marriott International has expanded its partnership with North American basketball league the NBA by agreeing to sponsor its Global Games event in London, England later this week.

US smartphone and accessories manufacturer NUU Mobile has entered into a partnership with NBA basketball franchise the Minnesota Timberwolves.

NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with Australian health and wellbeing company Sanitarium, which produces the Up&Go range of breakfast drinks.

Coffee and baked goods chain Dunkin’ Donuts has entered into a multi-year partnership with the Madison Square Garden Company, the New York-based sports and entertainment firm that oversees the running of some of the US city’s leading sports franchises.

Real estate developer Dubai Properties Group has expanded its partnership with the United Arab Emirates Basketball Association.

Australia’s National Basketball League has unveiled financial services company Westpac as a partner.

The International University Sports Federation (FISU) has agreed a partnership with sports equipment manufacturer Molten, as the body looks to develop its recently-formed World University League of 3x3 Basketball.

The NBA China division of North America’s National Basketball Association has entered into a multi-year partnership with Australian winemaker and distributor Treasury Wine Estates.

German Basketball Bundesliga clubs Ratiopharm Ulm and the Giessen 46ers have opted to extend commercial deals with top-tier partners.

The International Basketball Federation (Fiba) has signed Chinese conglomerate Beijing Enterprises Group as its first international partner under the governing body’s new competition system.

NBA basketball franchise the Phoenix Suns has entered into a multi-year partnership with vodka brand Effen.

NBA basketball franchise the Charlotte Hornets has agreed a multi-year sponsorship deal with accounting and consulting company Grant Thornton.

Switzerland’s national basketball team will be competitive next year after the governing body of the sport in the country, Swiss Basketball, agreed a partnership with luxury watch brand Tissot.

The Anheuser-Busch brewery has extended and expanded its long-term partnership with the North American National Basketball Association (NBA) to include the USA Basketball governing body for the first time.