Basketball
Geico: Brand visibility key to digital sales strategy
Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.
IBM: Opportunities to collaborate crucial to decision-making
Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.
NCAA secures extension with Spalding
US sports equipment supplier Spalding has extended its partnership with the country’s National Collegiate Athletic Association until August 2021.
NBA’s Bucks sign first founding partner for new arena
US multi-industrial company Johnson Controls has struck a deal with the Milwaukee Bucks to become the official smart building partner for the Wisconsin Entertainment and Sport Center, the future home arena of the NBA basketball franchise.
Turkish partner signs on for EuroLeague Final Four
Turkish healthcare group Acibadem has agreed a deal to sponsor the next two editions of the Final Four stage of the EuroLeague club basketball competition.
Basketball Bundesliga signs partner, Skyliners pen extension
German Basketball Bundesliga club Fraport Skyliners has extended a deal with its title sponsor, while the league has entered into a partnership with fences and gates manufacturer Ranko.
Sponsors sign on to support Malaysian basketball
The Malaysia Basketball Association (Maba) has agreed sponsorship deals with PRG Holdings and logistics company Westports Malaysia.
Fiba sees Nike deal as game-changer in global push
US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.
San Antonio Spurs sign healthcare partner
Methodist Healthcare System has entered into a strategic partnership with Spurs Sports & Entertainment, through which it will sponsor the San Antonio Spurs NBA basketball franchise.
Ivy League signs up partner for basketball tournaments
Financial services firm Citizens Bank has secured a deal to become the presenting partner of this year’s inaugural Ivy League men’s and women’s basketball tournaments.
Hershey’s agrees NCAA extension
The Hershey Company, a confectionery producer, has penned an extension to its partnership with the National Collegiate Athletic Association.
Tanduay Rum signs with NBA’s Nets, Barclays Center
Philippines-based Tanduay Rum has agreed a partnership with the Brooklyn Nets and the NBA basketball team’s Barclays Center home arena.
Adidas extends partnership with Euroleague Basketball
German sportswear company Adidas has extended its partnership with the Euroleague Basketball organisation.
Marriott International partners with NCAA
Hotel company Marriott International has signed a multi-year corporate partnership with the National Collegiate Athletic Association.
NBA’s Pistons sign up partner for new training facility
The Detroit Pistons NBA basketball franchise has agreed a deal with local healthcare organisation Henry Ford Health System.
Nike engages in wide-ranging Fiba partnership
The International Basketball Federation (Fiba) has signed an 11-year strategic partnership with US sportswear giant Nike that will cover the world governing body’s senior men’s, women’s and youth national team competitions.
Engelbert Strauss adds to continental deals with BCL
Workwear manufacturer Engelbert Strauss has added to its sponsorship presence in continental competitions this month, signing up as the Presenting Sponsor of the fledgling Basketball Champions League under a one-and-a-half-year agreement.
Panasonic connects with Lega Basket Serie A
Japanese electronics company Panasonic has agreed a deal to become a main sponsor of Lega Basket Serie A, the top tier of club basketball in Italy.