Basketball
This Bud’s for 3 (Dwyane Wade’s Last Swap) – Budweiser & the NBPA
NBA sponsor Budweiser partnered with the National Basketball Players Association on an initiative commemorating the retirement of 13-time NBA All-Star Dwyane Wade.
CBA agrees sponsorship deal with Inner Mongolia Yili Industrial Group
The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
Lakers extend with Delta, call up Emrani
NBA basketball franchise the Los Angeles Lakers has agreed a long-term extension to its deal with Delta Air Lines, along with signing a new multi-season partnership with law firm Jacob Emrani
NBA adds Pringles as sponsor of its first Paris game
The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020
Adidas in ‘buyout negotiations’ on $25m John Wall endorsement deal
German sportswear manufacturer Adidas is reportedly looking to cut short a five-year endorsement deal with Washington Wizards guard John Wall less than two years into the agreement due to the National…
Total Health Forum – Kaiser Permanente & the NBA
Presenting the Total Health Forum with the NBA allowed Kaiser Permanente to integrate its brand with the US healthcare community and amplify that integration via digital/social extensions.
Qualtrics extends cause-related jersey patch campaign with the Utah Jazz
The NBA’s Utah Jazz has extended its jersey patch deal with software brand Qualtrics in support of the ‘5 For The Fight’ cancer research campaign.
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You Seeing This? – ESPN & the NBA
After decades of promoting NBA games with TV commercials and years of declining live television audiences, official broadcaster ESPN changed its strategy and switched to using real-time NBA footage social promos to generate FOMO and drive fans to click directly to live game coverage.
NBA seals broadcast and betting partnership with Australia’s Tabcorp
Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…
Miami Heat goes global with American Airlines
NBA team Miami Heat has extended its association with American Airlines to a global level, with the brand now serving as the team’s official airline and international marketing partner.
Infront nets ING as Turkish basketball top tier title sponsor
Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League
Nike named presenting partner of NBA Mexico City Games 2019
Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.
Liga ACB club Baxi Manresa signs Fibracat deal for European competition
Catalan Basketball club Bàsquet (Baxi) Manresa has added telecommunications operator Fibracat as a sponsor for the Basketball Champions League (BCL) competition.
NCAA Men’s Final Four Sponsorship – Coca-Cola & the National Collegiate Athletic Association
Coca-Cola’s NCAA Final Four sponsorship laid the groundwork for the launch of Coca-Cola Orange Vanilla, spreading awareness of the product in host city Minneapolis and the wider US.
Washington Wizards continue Japanese outreach with NEC partnership
The Washington Wizards are continuing their outreach into Japan following the arrival of Japanese draft pick Rui Hachimura by naming NEC Corporation as the NBA team's first international partner
UNISAL extends deal with Brazil’s NBB
The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed a one-season extension to its partnership with education institution Centro Universitário Salesiano de …
Morey’s rogue tweet ‘could cost Rockets $25m’ in lost sponsorship revenue
Houston Rockets General Manager Daryl Morey's controversial Twitter post supporting Hong Kong’s pro-democracy protesters could cost the National Basketball Association team around $25m in sponsorship lo…