Basketball
DraftKings signs multi-year partnerships with Pacers, 76ers and Celtics
Daily fantasy sports operator and gaming company DraftKings has announced multi-year partnerships with the National Basketball Association's Boston Celtics, Philadelphia 76ers, and Indiana Pacers
Wizards, Capitals partner with Indian company Mahindra
Indian multinational automobile manufacturing corporation Mahindra has signed a deal with Monumental Sports and Entertainment to become an official partner of the National Basketball Association's Washington …
Hennessy partners with NBA, WNBA, and USA Basketball
Leading Cognac brand Hennessy has signed a multiyear deal to become the official spirit of the National Basketball Association, Women’s National Basketball Association, and USA Basketball.
NBA names theScore as its latest sports betting partner
Digital media company theScore has been appointed an authorized sports betting operator of the National Basketball Association in a multi-year partnership.
Louis Vuitton announces multi-year NBA partnership
French fashion house Louis Vuitton has confirmed a multi-year partnership with the National Basketball Association, becoming the first trophy travel case provider for the league
Dallas Mavericks end jersey sponsor search with Chime deal
The Dallas Mavericks NBA basketball team has signed a jersey sponsorship deal with US-based financial services company Chime
NBA partners with Apple Music, UnitedMasters for Base:Line playlist
The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
Atlanta Hawks sign multi-year partnership with Chase Bank
The National Basketball Association's Atlanta Hawks have signed a multi-faceted, multi-year sponsorship agreement with leading US banking company Chase Bank
Pisen Electronics becomes CBA sponsor
Consumer electronics company Pisen Electronics has signed a deal with the Chinese Basketball Association to become an official sponsor of the CBA League.
Pisen specialises in mobile phone accessories
DS Automobiles bids to raise German awareness with Basketball Bundesliga sponsorship
The Basketball Bundesliga (BBL), top-tier of club basketball in Germany, has agreed a new partnership with French premium car brand DS Automobiles
NBA’s Hornets extend with jersey sponsor, Brooklyn Nets add Palladium Hotels
The National Basketball Association’s Charlotte Hornets has renewed its jersey patch sponsorship with online loan platform LendingTree.
DraftKings extends wide-ranging MSG deal
The Madison Square Garden Company (MSG) has renewed an agreement with US daily fantasy sports operator DraftKings
Captain Morgan named official partner of Milwaukee Bucks, Fiserv Forum
Leading spiced rum brand Captain Morgan has been named an official partner of the Milwaukee Bucks and the National Basketball Association team's venue, Fiserv Forum.
Unicaja title sponsors basketball’s Copa del Rey
Spanish banking company Unicaja has been unveiled as the title sponsor of domestic club basketball competition the Copa del Rey
Inaugural NBA Store opens in Mexico
Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico
Olympique Lyonnais acquires shirt rights at Tony Parker-owned basketball club
Ligue 1 football club Olympique Lyonnais has acquired jersey branding rights to the men’s and women’s team shirts of French basketball team LDLC ASVEL.
Philadelphia 76ers sign partnership with Fox Bet
The National Basketball Association's Philadelphia 76ers have announced a partnership with Fox Bet, the sports betting brand created by Fox Sports and The Stars Group
LA Lakers join Vegan trend with Beyond Meat
The National Basketball Association’s Los Angeles Lakers has signed up plant-based food producer Beyond Meat as a sponsor.