Basketball
Memphis Grizzlies strike marketing partnership with WynnBET
The National Basketball Association's Memphis Grizzlies have struck a multiyear marketing partnership with WynnBET after Wynn Resorts’ online sports betting product was conditionally approved for sports gam…
Infront brokers San Carlo sponsorship of NBA in Italy
The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Opportunities of NBA bubble accelerated Hyperice deal, set platform for recovery product use in 2020-21
The wide-ranging global deal between recovery tech brand Hyperice and the NBA, contracted in July last year, was signed a season ahead of the brand’s original timeline because of the advantages afforded t…
Tokyo Time to produce licensed headwear for EuroLeague until 2023
Euroleague Basketball has agreed a licensing deal with UK-based headwear manufacturer Tokyo Time to make competition-branded caps until the end of its 2022-23 season
AdventHealth secures naming rights to Orlando Magic’s new $70m training center
The Orlando Magic and AdventHealth have expanded their partnership to include the naming rights to the National Basketball Association team's new $70m state-of-the-art practice facility and medical center
BetRivers signs with NBA’s Pistons as legal online gambling tips off in Michigan
The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…
Decathlon signs NBA international merchandising deal
Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
Mitsubishi extends with German Basketball Federation in Sportfive-brokered deal
The German division of Mitsubishi Motors has extended its premium and official automobile sponsorship with the German Basketball Federation (DBB)
Unicaja Banco backs Spanish basketball’s Copa del Rey for second year
Spanish bank Unicaja Banco will act as the joint main sponsor of Spanish basketball’s Copa del Rey cup competition for the upcoming event in February.
76ers strike 5G-focused partnership with Verizon
The National Basketball Association's Philadelphia 76ers have struck a multiyear partnership with American mobile giant Verizon, which has been designated the exclusive mobile 5G partner for the team.
Turkish Basketball Federation adds blockchain sponsor
The Turkish Basketball Federation (TBF) has announced Bitci, the Turkish blockchain technology company, as an addition to its sponsorship portfolio
Chinese Basketball Association’s in-house move finalised as Wanda contract ends
The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
Pistons add PointsBet as betting partner
Company continues to expand presence in emerging Michigan betting market
Philadelphia 76ers strike sports betting partnership with BetMGM
The National Basketball Association's Philadelphia 76ers have announced that online gaming operator BetMGM has become the team's official sports betting partner
NBA extends French sports betting deal with FDJ
The National Basketball Association has struck a multi-year extension of its sports betting partnership in France with lottery and gaming operator La Française des Jeux (FDJ).
FC Bayern Basketball signs up REWE in Sportfive-brokered deal
Germany’s FC Bayern Basketball has become the latest sports team in the country to sign up supermarket chain REWE as a sponsor.
CarMax named official auto retailer of NBA, WNBA
US leading used car retailer CarMax has struck a wide-ranging deal with the National Basketball Association, Women's National Basketball Association and Turner Sports