Basketball
Hyperice brings in Lakers as first NBA team partner
Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear partnership with the National Basketball Association's Los Angeles Lakers
Data Snapshot: NBA 2020-21
The Covid-19-enforced interregnum in the 2019-20 NBA season created an opportunity assuredly exploited by the league’s commercial team.
Erreà extends backing of Lega Basket
Italian sportswear company Erreà has renewed a technical sponsorship deal with Lega Basket Serie A (LBA), the top tier of basketball in its home country.
Game Growers – Nike & the NBA
Amid the 2019-20 NBA/WNBA season, the ‘Nike Game Growers’ initiative saw the sportswear giant work with the league to close the basketball participation gap for girls.
Lakers sign up Sportfive to secure jersey patch sponsor
The National Basketball Association's Los Angeles Lakers have appointed sports marketing agency Sportfive to secure the team’s next jersey patch sponsor.
Icrypex pays Beşiktaş in Bitcoin for naming deal, as Bitci brands Rangers
Cryptocurrency market Icrypex has become the name and main jersey sponsor of Turkish basketball team Beşiktaş JK – and is paying for the rights in Bitcoin.
Connected by Magic – Walt Disney World & Orlando Magic
Between 2018 and 2020, Walt Disney World activated its Orlando Magic jersey patch partnership through a free jersey promotion aimed at boosting sales of Disney Park Passes among the fan base.
NBL’s on-court sponsor decals become sticking point with players
The National Basketball League (NBL) is at loggerheads with the Australian Basketball Players’ Association (ABPA) over game safety, with the latter claiming sponsor decals on courts are presenting an i…
Memphis Grizzlies strike marketing partnership with WynnBET
The National Basketball Association's Memphis Grizzlies have struck a multiyear marketing partnership with WynnBET after Wynn Resorts’ online sports betting product was conditionally approved for sports gam…
Infront brokers San Carlo sponsorship of NBA in Italy
The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Opportunities of NBA bubble accelerated Hyperice deal, set platform for recovery product use in 2020-21
The wide-ranging global deal between recovery tech brand Hyperice and the NBA, contracted in July last year, was signed a season ahead of the brand’s original timeline because of the advantages afforded t…
Tokyo Time to produce licensed headwear for EuroLeague until 2023
Euroleague Basketball has agreed a licensing deal with UK-based headwear manufacturer Tokyo Time to make competition-branded caps until the end of its 2022-23 season
AdventHealth secures naming rights to Orlando Magic’s new $70m training center
The Orlando Magic and AdventHealth have expanded their partnership to include the naming rights to the National Basketball Association team's new $70m state-of-the-art practice facility and medical center
BetRivers signs with NBA’s Pistons as legal online gambling tips off in Michigan
The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…
Decathlon signs NBA international merchandising deal
Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
Mitsubishi extends with German Basketball Federation in Sportfive-brokered deal
The German division of Mitsubishi Motors has extended its premium and official automobile sponsorship with the German Basketball Federation (DBB)
Unicaja Banco backs Spanish basketball’s Copa del Rey for second year
Spanish bank Unicaja Banco will act as the joint main sponsor of Spanish basketball’s Copa del Rey cup competition for the upcoming event in February.
76ers strike 5G-focused partnership with Verizon
The National Basketball Association's Philadelphia 76ers have struck a multiyear partnership with American mobile giant Verizon, which has been designated the exclusive mobile 5G partner for the team.