Australian Rules Football
AFL, TGI Sport launch agency to manage LED signage
Nine months on from the Australian Football League (AFL) appointing TGI Sport to manage its in-stadia signage, both parties have established a new agency, Lumen8 Media, to take on the job.
Fanatics begins AFL merchandise expansion with Essendon deal
Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.
AFL appoints TGI Sport for stadium signage and content contract
The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.
Toyota Australia keeps rivals at bay with record AFL title renewal
Toyota Australia's extension of its long-running naming rights deal with the Australian Football League is the largest sponsorship deal in Australian sport.
Toyota agrees Australia’s ‘largest sporting partnership’ with AFL renewal
The Australian Football League (AFL) has today (Monday) announced a four-year extension of its title sponsorship deal with Toyota
TCL adds AFL to portfolio in 2023 sponsorship spree
The Australian Football League (AFL) has named Chinese electronics company TCL Electronics as the league’s official 'TV & Whitegoods' partner, as well as a sponsor of a hospitality area within the AFL-owned M…
Heritage Bank lands naming rights to Gold Coast Suns stadium
Financial services company Heritage Bank has acquired naming rights to the home stadium of Australian Football League (AFL) team the Gold Coast Suns
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Sydney Swans strike five-year extension to QBE tie-up
Australian Football League (AFL) club Sydney Swans has extended its long-running sponsorship agreement with QBE Insurance for a further five years as part of a new deal with the New South Wales-based firm
Omo takes on new AFL ‘Official Changeroom Partner’ designation
The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.
AFL toasts Pepperjack Wines sponsorship
The Australian Football League has announced a sponsorship agreement with Pepperjack Wines.
The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season
Poll finds one-third of AFL fans worried about gambling ads
More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association
Mars extends Ballarat stadium naming rights deal
Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…
Crypto.com follows AFL deal with Crows sponsorship, succumbs to hacking
Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal sees Crypto.com
AFL inks five-year Crypto.com sponsorship deal
The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal makes Crypto
Latitude Financial brands back of jersey at AFL club Richmond
Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season
AFL signs new long-term deal with McDonald’s
The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.