Travel & Tourism

LAST WEEKEND Manchester City won the English Premier League for the first time, and the club's first league title since the late 1960s – but how will the success benefit the club’s lead sponsor? Uni

LONDON 2012 Tier 1 partner British Airways unveiled the second in a set of special Olympics-inspired planes this week to mark the start of the Torch Relay
Gaelic Sports

THE GAELIC Athletic Association (GAA) has extended its partnership with Etihad Airways, but how does the sponsorship fair on social media platforms?

JETBLUE vs DELTA AIRLINES: Fans flying in to Boston Logan International Airport for tonight’s historic game between the Boston Red Sox and New York Yankees may also be aware of the rivalry between the c…

EMIRATES, new shirt sponsor to IPL team the Deccan Chargers, has a diverse portfolio of sponsorship assets on both domestic and international fronts, but which of its sports interests dominates digital…

A NOD TO the facial hair-friendly San Francisco Giants, the bearded Airbus A320 you see here is Virgin America’s unique take on sponsorship activation.

MANCHESTER CITY vs HARLEQUINS: With Manchester City and Harlequins vying for their respective championships in soccer and rugby union, Etihad Airways can be satisfied that its multi-million dollar investment…

QANTAS AUSTRALIAN GRAND PRIX – 2012 vs 2011: This weekend’s Australian Grand Prix will again be title sponsored by Qantas, the national airline of Australia, which has taken the lead sponsorship role in …

ARSENAL MANAGER Arsene Wenger had set out his stall in the media prior to his team’s Champions League match against AC Milan on Tuesday.

OFFICIAL OLYMPIC Partners to London 2012, BP and British Airways have both agreed sponsorship deals with British athletics star and medal hopeful Jessica Ennis, but which has more digital traction?

JACK WELCH may be every business student’s idol but GE, the mega-company he created is much less familiar despite touching almost every consumer’s life at some point.

THIS IMAGE shows journeyman English golfer Robert Rock holding the Abu Dhabi HSBC Championship trophy with members of Etihad Airways, one of the event sponsors, after the final round at the Abu Dhabi Golf…

VIJAY MALYA is the self-proclaimed ‘king of dreams’ but part of his alcohol to airlines empire is turning into a nightmare for the F1 and IPL sponsor. Ki

FRONTLOADED started life with a "Big Picture" from the world of sailing and ends the year with this image from the Extreme Sailing Series, which has just announced its race event calendar and eight host…

A FEW SHORT months ago it must have seemed like a great idea for Thomas Cook: sponsor some of the biggest properties in sport and bask in consumer confidence when others in the sector are struggling

ETIHAD vs EMIRATES: The Etihad Abu Dhabi Grand Prix coming up this weekend offers another opportunity for the title sponsor to catch up with its Dubai-based airline rival Emirates in terms of global awareness
Football

THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…

SPONSORSHIP HAS got to be paying off for Emirates the Dubai-based airline