Sporting Apparel

MANCHESTER CITY STRIKER and Puma ambassador, Sergio Aguero, gave Puma Motorsports a promotional kick-start this week when he took part in a web-based campaign using Puma’s athlete and team assets from t…
Basketball

THE CHINESE APPAREL brand Li Ning will supply technical apparel for all Chinese Basketball Association (CBA) league clubs for five seasons with immediate effect from the 2012/13 season onwards

LOGO vs NO LOGO: Expert panelists at Sports Marketing 360 debated whether the “clean” event venues seen at London 2012 should be replicated at other sporting events. S

FOUNDED SOME 22 years ago, Li Ning has become the second most popular sports goods manufacturer in China behind Nike

After years of being on the outside and staging ‘ambush’ marketing around the Olympic Games, Nike has finally come into the IOC partner programme as a supplier of official attire. Th

LONDON 2012 WAS promoted as the ‘first social media Olympics’. But the opening week of London 2012 saw more controvesry in the social media sphere than harmony. Tw

PUMA WISHED its brand ambassador Usain Bolt a happy birthday on Twitter this week (August 21)

WHEN NEW ZEALAND-OWNED Canterbury went into administration in 2009 it was a classic case of the brand running ahead of the company’s ability to manage it.

TO CELEBRATE ITS ROLE as official sportswear sponsor of the London 2012 Olympic Games, adidas has been running its "miadidas Customisers" campaign, commissioning artists to customise training shoes, with…

US ATHLETES vs RULE 40: London 2012 has been promoted as the ‘first social media Olympics’. Unfortunately, controversy over the past week means it has gotten off to somewhat of a false start.

GERMAN SPORTSWEAR brand Puma has announced it is cutting its product range and culling ambassadors as growth in the US and China fails to offset a slump in its core European market

US ATHLETES vs USOC: As the clock ticks rapidly down to the London Olympics, we have a rather different take on head-to-head this week

Li NING vs ANTA SPORTS: China are the bookies’ favourites to win the most gold medals at London 2012 but which of the two Chinese sports brands associated with the Team China will come out on top? U

NIKE MADE THE headlines at least in the marketing media when its #makeitcount twitter campaign featuring footballers Wayne Rooney and Jack Wilshire was banned by the UK’s Advertising Standard Authority.

HIS OFF PITCH indiscretions may have famously cost him the support of Coke but Wayne Rooney’s other sponsors have proved to have stronger stomachs.

JAMES vs DURANT: NBA kingpin LeBron James is feeling the heat in more ways than one from rising star Kevin Durant, the Oklahoma City Thunder forward who dominated Game One of the NBA finals this week

Nike won't mind Frontloaded posting this shot of American track star Allyson Felix modeling Team USA’s new sprint uniform for London 2012.

THE FUTURE OF x-branding or a tie-up too far? That was the question on analysts lips at the announcement that sports apparel and lifestyle brand Puma has signed a multi-year licensing partnership with…