WHEN NEW ZEALAND-OWNED Canterbury went into administration in 2009 it was a classic case of the brand running ahead of the company’s ability to manage it. In Europe it rose phoenix like from the ashes under a buyout by sports retailer JD Sports who paid £6.5m. Now, barely three years later, JD is cashing in on the brand value and has agreed a £22.7m sale to one of its shareholders Pentland.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here