Financial Services

Golf

GOLF’S PGA TOUR is in discussions with brands in up to five industry sectors, thought to include automotive manufacturing, banking and consumer electronics, about new central sponsorship agreements to b…
Football

Sports Sponsorship Insider talks to Sally Camm, director of brand communications at Capital One (Europe), as the company’s first season as title sponsor of the Football League’s League Cup reaches its…

AS CHRISTMAS approaches and a glorious sporting 2012 bows out, Frontiers has decided to take a look at some sponsorship highlights from the past 12 months

SPONSORS vs THE NHL LOCKOUT: Last week, the National Hockey League (NHL) scrapped another two weeks of the regular season and junked the 2013 All-Star Game in Columbus, Ohio, scheduled for January
American Football

CURRENT MANCHESTER UNITED shirt sponsor Aon signed up as an official partner of the National Football League (NFL) in the UK, October 23

IN THE COMPETITION for least recalled London 2012 sponsor, law firm Freshfields Bruckhaus Deringer may take the prize, but that hasn’t stopped it winning new work.

LLOYDS BANKING GROUP has revealed the method behind its award-winning Tier One partnership with the London Organising Committee of the Olympic and Paralympic Games (LOCOG)

IS THERE VALUE in brand association with interactive content for mobile devices in-venue? And, if so, how much does the smartphone revolution add to the mix?

FRONTIERS HAS TRACKED the ups and downs of Roger Federer’s career with interest.

THE NEW ZEALAND All Blacks played their first rugby international match with the AIG name on their shirt-fronts last week

LLOYDS TSB signed up as an Olympic sponsor way back in 2007 in the heady and optimistic days before the credit crunch, the financial crisis, PPI mis-selling, banker bashing and of course the recession

AT&T vs COMERICA: Last week’s World Series sweep by the San Francisco Giants over the Detroit Tigers also produced a clear win for the west coast team’s stadium naming rights partner during the Playoff per…

LAST WEEK, five giant rugby balls, one to represent each competing nation, were planted at the heart of London's insurance industry in Lime Street between the Lloyds and Willis buildings, to mark the launch…

HAS THE ENERGY sector’s love affair with sport peaked in the United Kingdom? Five years ago, sport’s value as a communications tool for brands in the newly-deregulated energy sector was undisputed. In
Rugby Union

GLOBAL INSURANCE PROVIDER American International Group (AIG) has signed a five-and-a-half-year sponsorship agreement with the New Zealand Rugby Union (NZRU) – a deal which will see the famous All Blacks j…

WHILE MOST NASCAR fans will not be relishing the end of the current race season in Miami next month, for one lucky winner the season finale cannot come soon enough

WHEN NORTHERN ROCK building society sponsored Newcastle United it lent its reputation for solid financial management in a conservative community

FRONTLOADED WANTS to know why mortgage providers in the United Kingdom won’t do promotions like this one by Quicken Loans in association with Stewart-Haas Racing in the United States.