Electricity & Gas Utilities

Football

In December 2020, Covid-19 prevented Dutch football fans from watching their teams in-person, so PSV sponsor energiedirect.nl pivoted to a virtual strategy to launch its annual club Christmas sweater.
Rugby Union

Faced with a Covid-enforced shutdown of Irish rugby in spring 2020, Irish Rugby Football Union sponsor Energia pivoted activation of its title sponsorship of the All-Ireland League Awards to an online campaign and ceremony.
Gaelic Sports

Electric Ireland’s 2019 activation of its GAA Higher Education Championships sponsorship was a digital first campaign led by a series of match live streams.
Women's Football

Electric Ireland’s ‘Game Changers’ women’s grassroots initiative with the Irish Football Association (IFA) in Northern Ireland was a three-year, always on, multi-channel programme with linked advertising campaig…